Adams Acquires 83 Billboard Faces, More Than Tripling Its Pennsylvania Turnpike Inventory

Adams Outdoor Advertising has acquired 83 billboard faces from Penneco Outdoor Advertising in western Pennsylvania. The purchase includes 15 faces along the Pennsylvania Turnpike between Irwin and Bedford, more than tripling the number Adams operates on the toll road. The transaction closed on Nov. 2, 2026.

The Turnpike sites on Interstate 76 average more than 36,000 vehicles a day, according to Pennsylvania Department of Transportation traffic counts cited by Adams. The route carries commuters, long-distance travelers and freight traffic between Pittsburgh and eastern Pennsylvania. It also serves visitors heading to the Laurel Highlands.

The acquisition adds eight digital billboard faces in Irwin, North Huntingdon, Delmont and Uniontown. Across the wider portfolio, sites on U.S. routes 30 and 22 and Route 51 reach commuters heading into Pittsburgh. Billboards on routes 119 and 981 serve traffic bound for Arnold Palmer Regional Airport and Indiana University of Pennsylvania.

Kevin Jones, chief executive of Adams, said the digital additions and new coverage in Indiana and Bedford counties give advertisers more ways to reach audiences across western Pennsylvania. Adams now operates more than 1,160 billboard faces in its Ohio Valley market, which spans eastern Ohio and western Pennsylvania.

Williamson & Associates brokered the transaction. Penneco, a locally owned operator, started in 2009 with a few billboard structures in Westmoreland County. It later expanded across western Pennsylvania, selling space on static and digital billboards to local businesses, public agencies and national brands.