Air Premia Launches Washington, D.C. Route with Premium DOOH Campaign at Seoul Incheon International Airport

Air Premia has launched scheduled service between Incheon and Washington, D.C., marking the first new Washington route introduced by a Korean carrier in 31 years. To promote the milestone launch, the airline has unveiled a premium digital out of home campaign inside Terminal 1 at Seoul Incheon International Airport.

The campaign is running in the airside duty free area of Terminal 1, utilizing a large format digital screen measuring 9 meters by 2.5 meters. Positioned along a major passenger circulation route with strong head on exposure, the media delivers high visibility to international travelers moving through one of Asia’s busiest airport terminals.

Air Premia officially inaugurated the Washington service during a ceremony held on April 24 at Seoul Incheon International Airport Terminal 1. The new route expands the carrier’s North American network beyond existing destinations including Los Angeles, San Francisco, Honolulu, and New York, strengthening its presence across both the U.S. West Coast and East Coast markets.

The Incheon–Washington Dulles service operates four times weekly, with departures from Incheon every Monday, Wednesday, Friday, and Sunday at 10:00 a.m. Flights arrive at Washington Dulles International Airport at 10:50 a.m. local time. Return services depart Washington at 1:20 p.m. and arrive in Incheon at 5:45 p.m. the following day.

The Washington route is currently the longest service in Air Premia’s network by flight distance. The airline said the route is designed to meet growing demand from diplomatic, business, and leisure travelers seeking additional transpacific travel options between Korea and the U.S. capital region.

Air Premia is positioning the service under its “Wide Premium” concept, offering seat pitches of 42 to 46 inches and seat widths of 20 inches across the cabin. All seats are equipped with personal monitors and onboard entertainment services, targeting passengers seeking enhanced comfort without the traditional business class pricing structure.

The airport campaign also reflects the growing role of premium airport DOOH media in airline marketing strategies. Located directly within high dwell time international passenger zones, airport digital media continues to attract airlines and global brands seeking direct engagement with affluent international travelers.