Base Entertainment Expands Audience Reach in Singapore Through Plan B Digital Network

Base Entertainment (Base Entertainment), a live entertainment producer known for major theatrical productions and family shows, has launched a new outdoor advertising campaign across Singapore through Plan B Media (Plan B Media), using digital out of home media to promote its latest line up of performances.

The campaign is running across Plan B’s digital screen network, including high traffic locations such as SCAPE Orchard, Wilkie Edge, Velocity@Novena, Sim Lim Tower, and Kinex LED. By using a strategic network buy, the campaign aims to maximise citywide reach, strengthen visibility, and connect with multiple audience groups.

The creative executions feature vibrant visuals designed to capture attention quickly in busy urban environments. Industry observers note that entertainment marketing increasingly depends on bold digital formats that can deliver immediate awareness while maintaining flexibility for frequent content updates.

The campaign targets a broad consumer base, including theatre fans, families, and audiences seeking leisure experiences. Singapore’s dense retail and commuter landscape makes digital out of home media particularly effective for entertainment brands seeking to influence decisions close to the point of purchase.

For Base Entertainment, the initiative highlights how a curated mix of productions can be promoted efficiently through a single scalable media platform. For Plan B Media, it reinforces growing demand from entertainment advertisers seeking measurable reach and premium city centre visibility.

As competition for consumer attention intensifies, marketers are increasingly turning to digital out of home networks that combine impact, frequency, and location relevance. The Base Entertainment campaign reflects that trend, showing how large format screens can help live events stand out in a crowded media market.