Entrepreneur Forum 2026 to Highlight OOH Media’s Expanding Role in SME Growth in Bang Kok, Thailand

The Entrepreneur Forum 2026, presented by Aurawn Wellness, is set to convene Thailand’s leading founders and marketing practitioners on March 28 at Bhiraj Hall 1, BITEC Bangna, with a strong focus on practical growth strategies for small and medium-sized enterprises.

Positioned under the themes of business, marketing and entrepreneurship, the one-day event will run from 9:00 a.m. to 6:00 p.m., bringing together entrepreneurs from sectors including food and beverage, retail, health services and technology. The program features keynote sessions, panel discussions and limited-capacity workshops, with organizers also offering online reruns of all sessions for registered participants.

A central topic this year is the strategic use of Out-of-Home (OOH) media as a growth lever for SMEs. As brands navigate an increasingly fragmented digital landscape, OOH is being reframed not simply as a traditional awareness tool, but as a high-impact channel capable of delivering scale, credibility and measurable outcomes.

Industry speakers are expected to address how OOH reaches defined audience segments in real-world environments, from transit corridors and commercial districts to retail hubs. By capturing consumers in moments of movement and decision-making, OOH can reinforce brand visibility and amplify digital activity, creating a multiplier effect across channels.

For SMEs in particular, the discussion will focus on how OOH can accelerate brand recognition and build trust beyond performance-driven online advertising. Strategic placement in high-traffic locations enables emerging brands to project market presence that rivals larger competitors, often delivering disproportionate visibility relative to investment size.

Advancements in audience measurement and programmatic trading are also reshaping the medium. Data-driven planning tools now allow advertisers to align placements with specific demographic and behavioral profiles, while performance metrics provide clearer evidence of brand lift and consumer engagement.

As Thailand’s SME ecosystem continues to evolve, The Entrepreneur Forum 2026 positions OOH media at the center of the conversation—framing it as a strategic platform for sustained growth, brand equity and long-term market impact.