Global Gaming Campaign Global City's Landmark OOH Screens with Local Fan Messages Across 7 Cities Worldwide

QualiArts has launched a seven-city Out-of-Home advertising campaign for hololive Dreams, combining 3D billboard visuals, giant digital screens and transit advertising with content tailored to each market.

The campaign, called “holodori Takeover,” promotes the rhythm and role-playing game jointly developed and operated with COVER Corporation. It spans Tokyo, Osaka, Taipei, Seoul, Jakarta, Los Angeles and New York, with activations running on different schedules throughout September and into early October.

The creative approach pairs a shared game identity with locally selected characters and messages. Music videos featuring songs written for the game appear alongside character animations and exclusive greetings, giving each city a different version of the campaign.

In Seoul, the campaign runs on the K-POP SQUARE screen in Gangnam from September 7 to 30. A 3D visual featuring Otonose Kanade joined the rotation on September 22, using the large display to bring the virtual performer into a prominent urban setting.

Tokyo’s campaign includes a wrapped Yamanote Line train, scheduled to operate from September 18 to October 2. Exterior branding is supported by game-related content inside the train. At Cross Shinjuku Vision, a 3D animation featuring Tokino Sora ran with a special voice message from September 22 to 28.

In Los Angeles, Mori Calliope appeared in a 3D visual at The Moxy Spectacular near the Los Angeles Convention Center during the same period. New York’s Times Square screens carried character videos and special messages.

Jakarta’s LED Ratu Plaza features nine hololive Indonesia performers across three weekly rotations. The final rotation, showcasing the third generation, continues through September 30.

Earlier activations in Osaka and Taipei ran from September 7 to 13. Osaka used screens across Umeda, Namba and Shinsaibashi, with different content at individual locations. In Taipei’s Ximending district, a large LED screen carried campaign videos for three hours each evening, including exclusive messages from 12 performers.

The campaign illustrates how gaming brands can extend virtual entertainment into public spaces while adapting creative content to regional fan communities. The announcement did not disclose advertising expenditure, audience figures or results linking exposure to game downloads.