DPAA Announces Details of Cannes Lions Curated Experience for 2026 Fast-Growing OOH Media Meets SeniorGlobal Marketing Leaders from Mastercard, LinkedIn, VISA, Kimberly-Clark, and More

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DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, announced details today for its members-only Cannes Curated Experience, which takes place during the Cannes Lions International Festival of Creativity, June 22 – 26, 2026.

Highlights include:

Monday night’s member event is the DPAA Cannes Kickoff at Fred l’Ecailler, widely acclaimed as the best seafood restaurant in Cannes.

Every day, there is a different DPAA members-only networking social event held at some of the most beautiful and unique venues in Cannes, plus

Exclusive “fireside chats” with major marketers at the Hotel Martinez on Tuesday and Wednesday.   The conversations feature global leaders from the following brands and agencies:

  • Mastercard
  • Linked In
  • Kruger Products
  • VISA
  • NYSE
  • Google
  • HSBC
  • Zoom Video Conferencing
  • Liquid Death
  • Kimberly-Clark
  • WPP Media
  • Spark Foundry

The fireside chats are a series of one-on-one interviews, conducted by DPAA CEO & President, Barry Frey.  The dialogs take place in intimate settings with DPAA members and special guests.  Frey said, “Each interview allows us to give our members a unique opportunity to hear directly from, and actively engage with, decision-makers at leading brands.”

For nearly a decade, DPAA has offered curated experiences exclusively to its members as a way of navigating large industry tentpole events like Cannes Lions.   DPAA members interested in attending a curated experience like the one at Cannes Lions are encouraged to contact a DPAA representative via email at zach.sherman@dpaaglobal.com

Barry Frey added, “Every year, we hear from our members around the world about their interest in our curated experiences and especially our program during Cannes Lions.  It is becoming one of the most popular benefits of membership in DPAA.”  We thank MMG and Wildstone, our event partners.

DPAA also hosts curated experiences for members and guests at events year-round, including CES, Possible and more.

About DPAA

DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community -s many business acceleration benefits, including access to a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.  DPAA’s Video Everywhere Summit, the largest one-day media/marketing event of its kind, is set for October 13, 2026 at Pier 60 in New York City.