IMG joins the World Out of Home Organization: Strengthening the future of the transit advertising

IMG is proud to announce that we have officially become a member of the World Out of Home Organization (WOO), the leading global association representing the Out-of-Home (OOH) advertising industry. This milestone marks an important step in our ongoing mission to develop innovative and impactful transit advertising solutions across the region.

The World Out of Home Organization is the international voice of the OOH industry, connecting companies, experts, and innovators who are shaping the future of outdoor and transit media. With members from more than 100 countries, WOO plays a crucial role in promoting industry standards, sharing insights, and supporting the growth of Out-of-Home advertising worldwide.

By joining WOO, IMG becomes part of a global network of industry leaders committed to advancing the effectiveness, creativity, and sustainability of Out-of-Home media. For our team, this membership represents both recognition of our work and an opportunity to contribute to the future development of transit advertising.

Transit advertising continues to be one of the most powerful forms of Out-of-Home communication. Positioned within the daily movement of cities—on buses, trams, stations, and transport hubs—it allows brands to connect with audiences in a dynamic and unavoidable environment. As urban mobility increases and cities grow, transit advertising is becoming an even more important channel for brands that want visibility, impact, and reach.

At IMG, we believe that transit spaces are more than just transportation infrastructure, they are powerful communication platforms. Our approach focuses on combining strategic placement, creative design, and audience insights to deliver campaigns that stand out in the urban landscape.

Joining the World Out of Home Organization gives us access to global research, industry knowledge, and collaboration opportunities that will help us further develop the transit advertising ecosystem in our markets. Through WOO’s initiatives, conferences, and industry reports, we will gain valuable insights into emerging trends such as digital out-of-home (DOOH), data-driven media planning, and smart city integration.

For our partners and clients, this membership brings additional value. Being part of WOO means IMG is directly connected to international best practices and global innovation in Out-of-Home media. This allows us to continuously improve the quality, efficiency, and creativity of the campaigns we deliver.

The global OOH industry is evolving rapidly. Digital transformation, new measurement technologies, and the integration of mobility data are reshaping how brands use transit environments to communicate with audiences. As a member of the World Out of Home Organization, IMG will actively participate in these conversations and help bring new ideas and solutions to our region.

We are excited about the opportunities this partnership brings, not only for our company, but also for the broader development of transit advertising in Southeast Europe.

By collaborating with international experts and industry leaders, IMG will continue to push the boundaries of Out-of-Home media, helping brands reach audiences where movement, visibility, and impact meet.

Joining the World Out of Home Organization is more than a membership, it is a commitment to innovation, collaboration, and the future of transit advertising.