JCDecaux Transport Named Hong Kong’s No.1 Outdoor Advertising Company

JCDecaux Transport has entered 2026 with a strong industry endorsement, receiving the Silver Jubilee Hong Kong PowerBrand 2024/2025 award from the Hong Kong Institute of Marketing. The recognition highlights brands that have demonstrated long-term leadership and consistent performance in the Hong Kong market.

The award further confirms JCDecaux Transport’s position as the leading out-of-home (OOH) media company in Hong Kong. Research conducted by Marketing-Interactive shows that the company has ranked No.1 in the Hong Kong OOH sector for 12 consecutive years, underlining its sustained dominance in the category.

JCDecaux Transport operates an extensive portfolio of advertising assets across Hong Kong’s transport network, combining premium static OOH with large-scale digital out-of-home (DOOH) formats. These media environments allow brands to connect with consumers during daily commutes, delivering high visibility and repeated exposure in settings where attention levels remain comparatively high.

In recent years, the company has focused on integrating creativity with data-driven planning, responding to advertisers’ growing demand for measurable and accountable OOH solutions. Its DOOH capabilities enable more flexible and context-aware campaigns, supporting the broader shift toward omnichannel media strategies in urban markets.

Industry analysts note that JCDecaux Transport’s leadership is built not only on scale, but also on operational reliability, brand safety and long-standing relationships with agencies and advertisers. As Hong Kong’s media landscape continues to evolve, transport-based OOH and DOOH are expected to play an increasingly important role, positioning JCDecaux Transport strongly for the years ahead.