Silverflow OOH partners with glooh. to connect social media and DOOH across Europe & The US.
nternational Out-of-Home specialist Silverflow OOH has announced a strategic partnership with glooh., the platform designed to connect online advertising with digital Out-of-Home (DOOH).
As part of the collaboration, glooh’s technology will be integrated into SilverSync, Silverflow’s proprietary OOH platform, enabling brands to seamlessly extend social media content into digital outdoor screens across Europe & the US.
The integration will allow advertisers to scan their online and social media campaign activities - including Instagram, TikTok, and e-commerce - into dynamic DOOH campaigns that can be deployed across thousands of digital screens in key European markets. In an era of AI, it no longer makes sense to manually handle creatives, version them across formats, and plan campaigns from scratch. glooh does it automatically - generating dozens of simulations in minutes, each with distinct targeting, creative formats, and media strategies, replacing days of work with instant, blueprint-driven workflows. Brands can now gain hyper-local brand lift and consider DOOH as a natural extension of their media investment.
glooh’s platform was developed to make Digital Out-of-Home as accessible and agile as social media advertising, enabling users to launch campaigns quickly, localise messaging, and activate creative content across a substantial network of digital screens across Europe & the US. Through its integration within SilverSync, the technology will allow Silverflow clients to create dynamic campaigns that connect social media creativity with the scale and visibility of outdoor media. Internally, the team can now respond to creative tenders faster than ever — bringing a more agile, data-informed approach to a market that has long relied on slower, more manual processes.
Winfried Karst, Co-CEO & Founder of Silverflow OOH, added: "This partnership strengthens our vision for SilverSync as a platform that connects creativity, technology and global OOH infrastructure. By integrating glooh within SilverSync, we’re enabling brands to extend that creativity into the real world — turning social content into high-impact digital OOH campaigns across Europe & The US.."
Dimitri Themelis, Founder of glooh. said: "glooh was created to make Out-of-Home advertising as simple and accessible as social media. To turn passersby into viewers, you need content that resonates locally, the right share of voice at street level, and a platform that goes far beyond simply buying screens. Our platform takes the content brands have already proven online and brings it to life in the streets where their audiences actually are. Partnering with Silverflow, and with the industry veterans behind it - is a real honour. It tells us that the most experienced people in this market see glooh as something genuinely new: a fresh and powerful alternative to what exists today. Together, we’re connecting social media creativity with some of the most impactful proximity networks of digital screens across Europe."
The partnership reflects a growing shift within the OOH industry toward more connected, content-driven campaigns that combine social media culture with the scale and visibility of digital outdoor advertising.
About Silverflow OOH
Silverflow OOH is an international Out-of-Home specialist delivering creative, dynamic and data-driven campaigns across global markets. Through its proprietary platform SilverSync, the company connects brands with premium digital OOH environments to deliver impactful campaigns across major cities worldwide.
About glooh.co
glooh is a marketing tool designed to bridge social media advertising and digital Out-of-Home. The platform enables brands and creators to monitor, suggest, plan and execute digital content into hyper-local DOOH campaigns that can be deployed across thousands of digital screens across Europe & The US.