Pikasso Jordan Introduces Real-Time Audience Measurement for Static Large Formats with IPSOS Streach

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Pikasso Jordan, a leading Out-of-Home media company, is proud to announce that it has selected IPSOS, a world leading market research company, to deploy its proprietary audience measurement platform, Streach, across its roadside inventory in Jordan.

With this milestone, Pikasso becomes the first media owner in Jordan to introduce real-time audience measurement for static large-format billboards, marking a significant step forward in the evolution of the local OOH industry.

Streach is an advanced planning and measurement platform designed specifically for OOH media. It leverages mobility data and proprietary methodologies to accurately quantify campaign performance through key metrics enabling advertisers to better understand and optimize their investments.

Through this partnership, Pikasso Jordan is now able to offer advertisers and agencies:

  • Pre-campaign audience simulations: allowing clients to forecast and optimize media plans based on projected reach, impressions, and frequency.
  • Data-backed planning tools: enabling smarter media buying decisions and improved ROI.
  • Post-campaign analysis: providing deeper insights into campaign performance and audience behavior. These analyses are available as an additional service and fee, offering brands the ability to evaluate effectiveness and refine future strategies.

This innovation brings Jordan in line with global best practices, where OOH is increasingly driven by precise data and measurable outcome.

“This collaboration represents a major advancement for Pikasso Jordan and the evolution of a more accountable, data-driven OOH ecosystem,” said Rania Daniel Kildani, GM of Pikasso Jordan. “With Streach, we are giving advertisers and media agencies access to real-time audience data that enables smarter planning, more informed investment decisions and greater confidence in measuring campaign performance. These insights will also provide a powerful way to demonstrate the strength of our locations, helping advertisers better understand their reach and make more effective media planning decisions.”

“We at Ipsos are thrilled about this collaboration and the potential it brings to the region. As we partner with Pikasso Jordan, we are paving the way for cutting-edge advancements in the Out-of-Home (OOH) advertising landscape. This partnership not only symbolizes innovation but also highlights our shared commitment to developing a more data-centric ecosystem in Jordan. Together, we are transforming advertising metrics, advancing beyond visibility to a realm of tangible and quantifiable impacts. Let's continue to innovate and excel together” added Maud Moawad, Head of OOH Audience Measurement, Ipsos MENA.