New U.S. Tax Rules Take Effect: OAAA Hosts Exclusive Industry Webinar

The Out of Home Advertising Association of America will convene industry leaders later this month for a focused discussion on the new federal tax law that took effect on January 1, 2026.

The virtual briefing will feature Mike Hershey, Executive Vice President of Government Affairs at the OAAA, alongside U.S. Congressman Blake D. Moore of Utah’s First District. The session is designed exclusively for OAAA members and will examine the implications of the newly enacted legislation for out-of-home advertising companies and individual taxpayers.

According to the association, the webinar will concentrate on the provisions most relevant to OOH businesses. That includes changes that could influence corporate deductions, capital investment decisions and broader tax planning strategies. For an industry that relies heavily on infrastructure investment, asset depreciation and long-term municipal contracts, adjustments in federal tax policy can have a direct effect on cash flow, expansion plans and overall financial performance.

The discussion is also expected to address how the new law may affect individual taxpayers, an issue that resonates with business owners and executives across the OOH sector. Shifts in personal tax obligations can shape compensation structures, succession planning and long-term investment behavior within privately held media companies.

The timing of the briefing reflects heightened interest across the advertising community. With the law already in force as of the start of the year, companies are now assessing how to align their 2026 budgets and investment roadmaps with the updated federal framework. For OOH operators navigating a market defined by digital transformation, programmatic growth and increasing measurement standards, clarity on tax treatment is critical.

By bringing together its government affairs leadership and a sitting member of Congress, the OAAA aims to provide direct insight into the legislative intent behind the changes and practical guidance on compliance and strategy. Such engagement underscores the association’s ongoing role in representing the industry’s interests in Washington and equipping members with the information needed to make informed business decisions.

The members-only webinar is scheduled for February 24, 2026, at 3:00 p.m. Eastern Time. Registration details are available through the association’s member communications channels.