Kakao Mobility and d’strict Join Forces to Launch Next-Generation DOOH on 111 Meter Screen
d’strict, a digital design and art company led by CEO Lee Seong-ho, has signed a strategic partnership with Kakao Mobility, headed by CEO Ryu Geung-seon, to collaborate on a next-generation digital out-of-home (DOOH) advertising business at Seoul Station. The agreement combines Kakao Mobility’s advertising platform technology with d’strict’s media art capabilities to create an integrated DOOH model that blends immersive content with advanced platform infrastructure.
The partnership is being carried out under d’strict’s new business initiative, d’CANVAS. The project goes beyond simple content licensing. Instead, it aims to directly develop and secure media rights while operating curated media art content to enhance both spatial value and media competitiveness. Through d’CANVAS, d’strict seeks to position itself not only as a content supplier but as a comprehensive DOOH platform operator.
Kakao Mobility will contribute its proprietary OOH advertising media integrating its advanced Content Management System (CMS), the company plans to design and develop the technical infrastructure required for a next-generation DOOH environment. Kakao Mobility currently manages approximately 40,000 OOH media assets in real time and has been recognized in the market for technologies such as its “One-Sync” solution, which enables a single piece of content to be distributed simultaneously across multiple digital signage networks.
As the first joint project, the two companies will showcase six of d’strict’s flagship media art works on a massive panoramic screen inside Seoul Station for one year starting in April 2026. The content will be tailored to the spatial characteristics of the station, featuring immersive storytelling with running times exceeding 180 seconds—significantly longer than conventional DOOH ad formats. Kakao Mobility will provide optimized delivery infrastructure through its advertising platform to ensure seamless playback and operational efficiency.
The collaboration is positioned as more than a single-site activation. Both companies plan to use this project as a reference case demonstrating the organic integration of platform and content. Based on this model, they intend to explore opportunities for expanding the service into global markets.
Lee Seong-ho said the partnership would expand the points of contact between d’strict’s media art and the public through Kakao Mobility’s platform technology. He added that the two companies would review possibilities for global expansion through close practical cooperation.
Ryu Geung-seon emphasized that Kakao Mobility is extending its role beyond transportation support to enhancing the value of the mobility journey and the experience of spaces where people dwell. Through collaboration with d’strict, he said, the company aims to present a next-generation outdoor advertising model that combines strong content competitiveness with advanced platform technology.
d’strict is widely known for high-profile media art installations such as “Wave” at COEX in Seoul and “Waterfall-NYC” in Times Square, New York. The company has recently expanded its business by offering specialized licensing solutions to key media landmarks at home and abroad. The Seoul Station initiative signals a broader shift in the DOOH sector, where immersive creative content and scalable ad-tech platforms are increasingly converging to redefine how brands engage audiences in high-traffic public environments.