WPP Media Begins New Chapter as Media Partner for Estée Lauder Companies in the UK

WPP Media has officially commenced its role as the UK media partner for The Estée Lauder Companies, marking a significant milestone in the relationship between the global beauty leader and one of the world's largest media organizations.

Powered by WPP’s proprietary Open Platform, the partnership brings together the group’s media, data, technology and commerce capabilities to support Estée Lauder’s portfolio of 20 globally recognized beauty brands. The portfolio includes leading names such as Clinique, Jo Malone London, M·A·C Cosmetics and Tom Ford Beauty.

Under the new arrangement, WPP Media will integrate media planning, data intelligence, technology and commerce solutions into a unified operating model designed to simplify and accelerate media execution across Estée Lauder’s brand portfolio. The objective is to deliver stronger commercial performance while creating new opportunities for growth in an increasingly complex media landscape.

The partnership is already moving at pace, with 12 new campaigns scheduled to launch during the first quarter of the collaboration. The rapid rollout highlights both companies’ commitment to driving immediate business impact and enhancing consumer engagement across multiple channels.

The launch also represents a major organizational milestone for WPP Media, bringing new talent into the business and reinforcing its ambition to redefine the role of media through data-driven innovation, technology and integrated marketing solutions.

With the partnership now underway, both organizations are positioning themselves to leverage advanced media capabilities and connected consumer experiences to support the next phase of growth for Estée Lauder’s brands in the UK market.