Korean AI OOH Company Targets ASEAN Retail Media Market Through Vietnam

P2ACH AI, a South Korean AI technology company specializing in digital out-of-home (DOOH) and retail media measurement, is accelerating its expansion into Vietnam and the wider Southeast Asian market.

The company participated in Shinhan Future’s Lab Vietnam Demo Day 2026 in Ho Chi Minh City, connecting with local companies in the retail, finance and IT sectors, as well as venture capital firms and other investors.

The event, organized by Shinhan Future’s Lab Vietnam, brought together technology startups from South Korea and Vietnam, local venture capital firms and global corporate partners to explore cross-border business opportunities and partnerships.

At the event, P2ACH AI presented its Vision AI-based media analytics solution, designed to measure audiences and advertising performance in physical spaces. The technology is particularly relevant to DOOH and retail media operators seeking more detailed data on how consumers interact with digital screens and commercial environments.

One of the key features of the system is its use of edge computing. Instead of separately storing video footage, the technology analyzes audiences directly on devices installed at physical locations. The resulting data can then be used to understand audience characteristics and support more relevant advertising delivery.

This approach reflects a broader change in the global OOH industry, where advertisers and media owners are increasingly looking for measurement capabilities similar to those available in digital advertising. AI-based audience analytics can help DOOH become more measurable while connecting physical media with wider digital and omnichannel campaigns.

During the Vietnam program, P2ACH AI also participated in one-on-one business matching sessions and local market seminars. The company said these activities provided insights into Vietnam’s retail media regulations, infrastructure and market conditions, while helping it develop relationships with potential local partners.

Vietnam is emerging as an important market for digital retail and advertising as retailers, financial companies and technology businesses increase investment in digital transformation. For Korean advertising technology companies, the country also offers a potential gateway to the broader ASEAN market.

P2ACH AI said its participation in the program helped confirm demand for retail media technology in Vietnam and opened opportunities for cooperation with local companies. It plans to use the market knowledge and business network gained from the event to accelerate its expansion across Vietnam and other ASEAN markets.

Based in South Korea, P2ACH AI is an AI OOH and retail media technology company focused on making offline advertising more measurable through Vision AI. Its solutions analyze data from physical environments, including audience demographics, advertising performance, retail space utilization and promotional activities. By combining AI-based audience analytics with edge computing, the company aims to help DOOH media owners, retailers and advertisers better understand offline audiences and improve the effectiveness of advertising in physical spaces.

for more inforamtion https://p2ach.ai/