Lancôme Takes Over Seoul Incheon Airport with a Landmark DOOH

Lancôme (Lancôme) has launched a high-impact airport advertising campaign for its new Rénergie Collagen Lift-XTEND Cream, leveraging large-format digital displays strategically positioned across Incheon International Airport’s Terminal 1 and Terminal 2.

The campaign showcases the product’s signature purple jar on premium digital screens located throughout key passenger zones, creating a powerful visual presence among international travelers. The creative centers on Lancôme’s core message, “Rebuild Collagen Loss,” highlighting the cream’s advanced anti-aging and skin-firming benefits.

By utilizing some of the airport’s most prominent digital assets, the campaign maximizes visibility and engagement throughout the passenger journey. The clean, minimalist creative, featuring a sophisticated palette of pink and lavender tones, reinforces the brand’s premium image while ensuring strong readability and impact from a distance.

Airports remain one of the most effective environments for luxury and beauty brands seeking to connect with affluent consumers. With extended dwell times, a global audience, and a premium atmosphere, airport media offers brands a unique opportunity to build awareness and drive consideration among high-value travelers.

The Lancôme campaign demonstrates how Digital Out of Home (DOOH) media can transform airport spaces into immersive brand experiences. Through the strategic use of large-scale digital displays across both terminals, Lancôme delivers a memorable and visually striking campaign that strengthens its brand presence in one of Asia’s busiest international travel hubs.

Lancôme is a French luxury beauty brand founded in 1935 and owned by L'Oréal Group. Renowned for its expertise in skincare, fragrance, and cosmetics, the brand combines scientific innovation with luxury craftsmanship to serve consumers worldwide.