Mexico City Launches FIFA World Cup Campaign at Seoul Incheon Airport with Double Impact DOOH Execution

Mexico City has launched a new FIFA World Cup promotional campaign at Incheon International Airport, using one of Korea’s most premium digital out of home media assets to engage global travelers ahead of the 2026 FIFA World Cup.

The campaign is running on the T1 Twin Towers, a landmark large format digital media installation located in the central landside area on Level 3 of Terminal 1. The media structure features a four sided round design measuring 37m by 5m, offering uninterrupted visibility across the departure hall from multiple passenger viewpoints.

The creative showcases Mexico City’s football heritage through the message, “Before soccer existed, Mexico was already playing ball,” supported by visuals inspired by ancient Mesoamerican ball games and Mexican cultural identity. The campaign combines destination branding with FIFA World Cup excitement, positioning Mexico City as both a global football destination and a major cultural capital.

The 2026 FIFA World Cup is expected to become one of the largest sporting events in history, with matches scheduled across Mexico, the United States, and Canada. Industry observers say global tourism authorities and brands are increasingly using premium airport DOOH networks to capture international traveler attention ahead of the tournament.

The campaign also reflects the growing role of airport based DOOH media in global tourism marketing, particularly as cities compete for international visibility linked to major sports and cultural events.