Ströer Takes Over Ad Sales for ‘The Tower’ at Stuttgart Road Junction

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The Tower in Stuttgart: Ströer takes over the marketing of the LED video screen at the Pragsattel

Ströer has taken over advertising sales for a 72-square-metre LED screen at Pragsattel, one of Stuttgart’s busiest road junctions. The company will market the display as “The Tower” and add it to its Iconic Screen Collection, a nationwide portfolio of digital Out of Home (DOOH) advertising sites in Germany.

Mounted on the historic Mahle high-rise bunker, the screen overlooks the junction of three federal roads, the B27, B10 and B295. Drivers entering Stuttgart from the A81 pass the bunker on their way into the city. The building’s height makes the display visible from a distance as traffic approaches the junction.

Ströer says the site can reach up to 249,000 people a day. Its audience includes commuters, business travellers, local shoppers and visitors to the Stuttgart region. For advertisers planning a national campaign, the addition brings a roadside location in one of Germany’s regions with the highest purchasing power into Ströer’s portfolio.