Opening Film Sets Strategic Tone for Trinity Forum 2026 in Doha

The Trinity Forum 2026 opened on 5–6 February at The St. Regis, Doha, bringing together senior leaders from aviation, airports and travel retail at a time when the industry is redefining growth strategies in a post-recovery market. The event is hosted by Qatar Airways, Hamad International Airport and Qatar Duty Free.

Owned by The Moodie Davitt Report and co-organised in long-term partnership with Airports Council International (ACI) Asia Pacific & Middle East and ACI World, the Forum has evolved into one of the most influential platforms for commercial airport strategy. In 2026, ACI Europe joins as a new partner, a move that significantly broadens the geographic and strategic scope of the event.

The Trinity Forum is built on the concept of collaboration between three core stakeholders: airports, airlines and travel retailers. As passenger volumes continue to recover and, in many regions, surpass pre-pandemic levels, the industry faces mounting pressure to strengthen non-aeronautical revenues while enhancing passenger experience. This year’s discussions focus on commercial innovation, digital transformation, consumer engagement and the rebalancing of risk and reward among partners.

An opening film set the tone for the event, outlining the themes, opportunities and structural challenges confronting the sector. Among the central issues are the evolving expectations of global travelers, the integration of data-driven retail strategies, sustainability mandates and the need for more agile commercial models within airport ecosystems.

From an out-of-home (OOH) advertising perspective, airports remain one of the most premium environments within the global media landscape. High dwell time, affluent international audiences and brand-safe surroundings continue to position airport media as a strategic platform for luxury, technology and travel brands. As airports seek to diversify revenues beyond aeronautical income, digital out-of-home (DOOH) infrastructure and data-enabled media solutions are becoming more integral to the commercial mix.

The Trinity Forum increasingly reflects this convergence of retail, media and mobility. Airports are no longer viewed solely as transit hubs but as curated consumer environments where physical space, digital screens and retail experiences intersect. For advertisers and media operators, this shift creates new opportunities to align brand messaging with traveler journeys in real time.

The Moodie Davitt Report, one of the world’s most successful multi-media business-to-business publishers, continues to play a central role in shaping this dialogue. The company provides business intelligence and in-depth analysis to a global audience across aviation and travel retail, reinforcing the Forum’s status as both a knowledge platform and a strategic marketplace of ideas.

As Trinity Forum 2026 unfolds in Doha, the message is clear: sustainable growth in the aviation and travel retail sectors will depend not on isolated strategies, but on deeper collaboration across the airport ecosystem. For stakeholders across retail, aviation and premium OOH media, the conversations in Doha are likely to influence commercial thinking well beyond the two-day gathering.