VLink Becomes First Media Owner in the Philippines to Launch Self-Serve DOOH Booking Platform Powered by Moving Walls

Moving Walls and VLink Interactive Inc. have announced the expansion of their strategic partnership through the launch of a self-serve digital out-of-home (DOOH) advertising platform for the Philippine market.

Through this collaboration, VLink becomes the first media owner in the Philippines to implement Moving Walls’ self-serve advertising solution, enabling advertisers to directly discover, plan, and book premium DOOH inventory through VLink’s own website.

Powered by Moving Walls Studio and Inventory, the platform introduces a more seamless and accessible way for advertisers to execute outdoor advertising campaigns while giving VLink full control over inventory management, pricing, availability, and content updates through a centralized backend system.

VLink Interactive currently operates a growing network of roadside LED billboards and interactive digital kiosks across key commercial locations in Metro Manila, serving brands through innovative and experience-driven media solutions. By introducing self-serve capabilities, the company aims to simplify access to premium DOOH inventory for a wider range of advertisers, including SMEs, independent businesses, and brands seeking faster campaign execution.

"We are looking forward to the LMX Self Serve solution on our platform as it is a step forward for VLink Inc. in providing DOOH to an untapped market. This partnership, together with Moving Walls, affords an efficient media acquisition experience to a wider population, giving them access to our unique and memorable inventory. The collaboration reflects a shared, strong commitment to accelerating the transformation of out-of-home media in the Philippines,” commented Andrew Tung Borlongan, Vice President for Marketing at VLink.

The integration enables advertisers to browse available inventory, view campaign opportunities, and complete bookings directly online, reducing friction in the media buying process and creating a more e-commerce-driven experience for out-of-home advertising.

“VLink’s adoption of Moving Walls’ self-serve capabilities marks an important milestone for the Philippine DOOH industry,” said Norman Davadilla, Managing Director for the Philippines market. “By combining seamless online booking through Studio with centralized inventory management via Inventory, media owners can simplify transactions while making premium digital inventory more accessible to advertisers of all sizes. We are excited to support VLink as they continue driving innovation and accelerating the digital transformation of out-of-home media in the region.”

The agreement between Moving Walls and VLink runs through April 2027 and reinforces both companies’ commitment to expanding digital and programmatic out-of-home capabilities across Southeast Asia.

As adoption of automated and self-serve advertising solutions continues to grow globally, the partnership positions VLink at the forefront of the next phase of DOOH innovation in the Philippines, helping advertisers access high-impact outdoor media with greater speed, flexibility, and transparency.