The Alabama Gulf Coast Zoo has transformed a traditional billboard into a striking three-dimensional spectacle, using an oversized inflatable snake to create one of the latest examples of experiential Out of Home (OOH) advertising in the United States.

Installed on a Lamar Advertising Company billboard near Mobile–Gulf Shores, Alabama, the campaign features a giant python extending beyond the billboard’s frame, creating the illusion that the reptile is emerging directly from the display. The installation accompanies the playful headline, “Ssssee You Soon!”, cleverly blending the hiss of a snake with the familiar farewell phrase.

The inflatable structure was produced by SoftSigns.com, demonstrating how lightweight fabrication can turn a conventional billboard into a memorable roadside attraction. Rather than relying on digital technology, the campaign uses a physical 3D installation to generate visual impact and encourage organic social media sharing.

As brands compete for consumer attention in increasingly crowded environments, physical special-build executions continue to prove their value alongside digital 3D anamorphic displays. By combining creativity, craftsmanship, and strategic placement, the Alabama Gulf Coast Zoo campaign illustrates how traditional billboard infrastructure can be reimagined into an immersive brand experience that captures attention long before visitors reach the attraction.

IAAC 캄보디아 (IAAC Cambodia)의 최고상업책임자(CCO)인 소피아 룬 (Sophea Lun)이 캄보디아 인베스트먼트 리뷰 (Cambodia Investment Review)가 발표한 'CLR 50 크메르 우먼 보이스 2026(CLR 50 Khmer Women Voices 2026)' 초대 선정자 25인에 이름을 올렸다.

CLR 50 크메르 우먼 보이스는 캄보디아의 미래를 이끌어 갈 여성 리더들의 리더십과 비전, 성과를 조명하기 위해 올해 처음 제정된 프로그램이다. 다양한 산업에서 뛰어난 영향력을 발휘한 여성들을 선정해 국가 발전에 기여한 공로를 소개한다.

소피아 룬은 IAAC 캄보디아에서 상업 전략 수립과 사업 개발, 고객 파트너십을 총괄하며 회사의 성장과 시장 경쟁력 강화에 기여해 왔다. 특히 혁신적인 비즈니스 전략과 장기적인 파트너십 구축을 통해 캄보디아 옥외광고 시장의 발전을 이끌고 있다는 평가를 받고 있다.

IAAC 캄보디아는 "소피아 룬의 열정과 헌신, 뛰어난 상업적 리더십은 조직의 지속적인 성장과 혁신을 이끄는 원동력"이라며 "탁월한 성과와 의미 있는 파트너십 구축을 통해 주변 구성원들에게도 큰 영감을 주고 있다"고 밝혔다.

이어 "이번 수상은 충분히 자격 있는 성과"라며 "앞으로도 지속적인 성공과 업계에 미칠 긍정적인 영향이 더욱 기대된다"고 축하의 뜻을 전했다.

아우디는 최근 인천공항 제1 여객터미널 입국객 동선을 중심으로 브랜드 캠페인을 선보였다. 입국장 수하물 인도장 상단의 웰컴미디어(4면)와 캐러셀 네트워크(46면)를 연계해 여행객이 입국한 순간부터 수하물을 찾을 때까지 브랜드 메시지가 자연스럽게 이어지도록 구성했다.

Polestar adopted a dual-terminal strategy to promote its new all-electric SUV, the Polestar 3. The campaign utilized the four-sided Premium Square in the departures hall of Terminal 2 alongside the arrivals Carousel Network, maximizing visibility among both departing and arriving passengers while reinforcing the brand’s premium electric mobility positioning.

Land Rover also selected Incheon Airport for its latest Range Rover campaign. The luxury SUV brand combined Terminal 1’s iconic Twin Towers with the Carousel Network in the arrivals area to deliver repeated exposure to travelers across multiple touchpoints, enhancing brand recognition within a premium travel environment.

As competition intensifies among luxury automotive brands, airports are becoming increasingly important marketing channels that combine scale with audience quality. Industry observers believe Incheon International Airport will continue to attract premium advertisers by offering access to global business leaders, high-income travelers, and international visitors in an environment that strengthens brand prestige and delivers sustained visibility.

Singapore-based out-of-home (OOH) media owner Gleamedia is accelerating its digital transformation through an expanded partnership with Broadsign, a global provider of digital signage and out-of-home advertising software.

The collaboration enables Gleamedia to strengthen its Programmatic Digital Out-of-Home (PDOOH) capabilities, allowing advertisers to execute smarter, automated, and data-driven campaigns across the company's growing network of premium digital screens.

A major focus of the partnership is the deployment of Dynamic Creative Optimisation (DCO), which automatically adapts advertising content using real-time data such as weather, time of day, location, and other live signals. The technology enables brands—particularly retailers—to deliver contextually relevant messages at the right moment, increasing campaign effectiveness and audience engagement.

Gleamedia said the partnership reflects its commitment to equipping advertisers and media owners with advanced technologies that maximize the impact of DOOH campaigns. By combining programmatic trading, data intelligence, and dynamic creative capabilities, the company aims to deliver more efficient and measurable advertising solutions.

The company also praised Broadsign's responsive customer service, technical expertise, and reliable support, describing these qualities as key factors in maintaining high service standards for clients and ensuring the successful rollout of digital campaigns.

As demand for automated and data-driven advertising continues to grow, the partnership positions Gleamedia to further expand its digital capabilities and support the next stage of innovation in the DOOH industry.

Gleamedia is one of Singapore's leading OOH media owners, with more than 20 years of industry experience. The company manages advertising assets across major commercial properties owned by CapitaLand, Frasers Property, Starhill Global REIT, CEL Development, Perennial, The Wharf (Holdings), Oxley Holdings, and other leading property groups. Supported by its in-house production team, Gleamedia provides end-to-end services ranging from creative design and hardware fabrication to digital screen installation, operation, and maintenance.