VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with b.drops, the largest Brazilian DOOH channel specialising in self-care and wellness environments, expanding programmatic access to premium DOOH inventory in Latin America.

The partnership delivers access to over 165 million monthly impressions across 7,680 digital screens nationwide, representing 5% of Brazil's DOOH market. The b.drops network provides comprehensive national coverage, reaching audiences in major cities and regional areas across the country, including São Paulo, Rio de Janeiro, Brasília, Curitiba and Belo Horizonte.

The network connects brands to moments of care across a variety of locations, including 6,241 screens across gyms such as Smart Fit, generating over 159 million monthly impressions, and 1,180 screens across beauty salons such as Jacques Janine, delivering 19 million monthly impressions. A further 259 screens are available across barber shops nationwide adding a further 1.2 million monthly impressions, giving advertisers access to high-traffic environments and engaged audiences.

“Brazil is one of the most rapidly growing DOOH markets globally, and b.drops gives advertisers access to more than 6,000 screens across 120 cities, delivering content and entertainment in positive high-attention spaces,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “Reaching people in gyms, beauty salons and barber shops puts brands at the heart of wellbeing moments, and making that inventory available programmatically is a real step forward for advertisers targeting Brazilian consumers.”

“Joining VIOOH's platform opens our national network to a wider pool of international buyers looking to reach Brazilian consumers in the moments that matter most to them,” said Felipe Viante, Co-Founder and Executive Director of b.drops. “This partnership gives advertisers programmatic access to our screens across the country, with greater flexibility, agility and geolocation connecting them to an engaged audience, using technology and targeting at the right time.”

Through programmatic buying via VIOOH's supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and measurable results across the b.drops comprehensive national network across Brazil.

GS넷비전(GS Netvision)이 서울시메트로9호선(Seoul Metro Line 9)과 함께 지하철 객차 내 LCD를 시민들의 감사와 응원 메시지를 나누는 참여형 미디어 공간으로 활용한다.

GS넷비전은 오는 9월 15일부터 서울 지하철 9호선 이용객이 직접 참여하는 공익 캠페인 ‘9호선 마음역’을 진행한다고 밝혔다.

‘9호선 마음역’은 시민들이 평소 가족과 친구, 연인, 동료 등 소중한 사람에게 미처 전하지 못했던 감사와 응원의 메시지를 직접 작성하고, 선정된 메시지를 9호선 전동차 LCD를 통해 공유하는 캠페인이다.

이번 캠페인은 광고 메시지를 일방적으로 전달해온 지하철 미디어의 역할을 넘어, 시민들의 이야기를 담고 사람과 사람의 마음을 연결하는 참여형 공간으로 매체의 가치를 확장하기 위해 기획됐다.

캠페인 참여를 원하는 시민은 9호선 전동차 LCD에 노출되는 QR코드를 통해 온라인 페이지에 접속한 뒤, 마음을 전하고 싶은 대상과 메시지를 작성하면 된다.

접수된 메시지는 캠페인 취지와 공감도, 매체 송출 적합성 등을 종합적으로 검토해 선정한다. 최종 선정된 10건의 메시지는 오는 10월 13일부터 31일까지 9호선 전동차 LCD를 통해 시민들에게 소개될 예정이다.

캠페인 참여자와 최종 메시지 선정자에게는 추첨을 통해 모바일 상품권 등 리워드도 제공한다. 캠페인 모집 안내와 결과 콘텐츠는 서울시메트로9호선이 운영하는 1단계 구간 전동차 내 LCD를 통해 송출된다.

GS넷비전은 ‘마음에도, 잠시 내릴 곳이 필요하니까’라는 캠페인 메시지를 내걸고, 반복되는 일상의 이동 공간인 지하철을 주변 사람을 떠올리고 마음을 전할 수 있는 새로운 커뮤니케이션 접점으로 만들어간다는 계획이다.

GS넷비전 관계자는 “미디어는 브랜드의 메시지를 전달하는 수단을 넘어 사람과 사람을 연결하는 접점이 될 수 있다고 생각한다”며 “현재 운영 중인 다양한 생활 접점의 미디어를 활용해 광고를 넘어 새로운 경험과 가치를 만드는 시도를 이어갈 계획”이라고 말했다.

VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with with Starlite Media, bringing its digital out-of-home inventory across US shopping destinations to advertisers through VIOOH.

This partnership enables programmatic access to more than 800 digital screens across 70+ DMAs nationwide, delivering over 650 million monthly impressions. Positioned across high-traffic retail environments, including entrances, walkways, car parks and outer walls near leading grocery, pharmacy and big-box retailers, Starlite Media’s large-format, full-motion displays help advertisers connect with shoppers throughout their path to purchase.

“Our partnership with Starlite Media represents a significant expansion into the US retail shopping center environment, offering brands exceptional access to consumers at the critical point of purchase. By making Starlite Media’s large-format inventory available programmatically, we’re giving buyers greater flexibility to connect with valuable retail audiences throughout their shopping journeys and drive greater campaign impact,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH.

“We’re thrilled to partner with VIOOH, whose focus on curating high-quality, large-format inventory aligns perfectly with our mission. This collaboration makes it easier for advertisers to transact with confidence and access strategically placed screens in high-traffic retail environments. The network gives brands more opportunities to reach audiences where they shop,” said Danny Gonzalez, EVP, Programmatic at Starlite Media.

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, today announced the expansion of its operations in Japan, bringing its full suite of technology solutions to the market. As part of a significant investment in one of the world’s most advanced OOH markets, Vistar is establishing a dedicated local team to support media owners, advertisers, agencies and partners across the country.

With a highly developed transit media ecosystem, premium digital inventory, and an advertising industry that embraces innovation in media and technology, Japan is strategic to Vistar's APAC expansion. Vistar’s expansion introduces Vistar’s full suite of cutting-edge solutions to Japan, including a digital OOH dedicated demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software.

“Japan has long been recognized as one of the most advanced out-of-home markets in the world,” said Michael Provenzano, Co-Founder and CEO of Vistar Media and SVP of T-Mobile Advertising Solutions. “We see tremendous opportunity to help accelerate the next phase of growth by bringing together local expertise, proven technology and scale of Vistar’s global marketplace. Our investment in Japan reflects our confidence in the market and our commitment to supporting advertisers and media owners in the years ahead.”

As part of expansion, Vistar has announced the appointment of Yosuke Maekawa as Country Manager. Maekawa brings more than two decades of experience across digital media, advertising technology and business development, having held leadership roles at Amazon, Expedia Group, PubMatic and comScore. He will oversee Vistar’s growth strategy and operations in Japan.

"Japan is home to some of the world's most sophisticated out-of-home media environments and presents a significant opportunity for continued programmatic growth," said Yosuke Maekawa, Country Manager, Japan, Vistar Media. "I'm excited to bring Vistar's technology, expertise and global marketplace to advertisers and media owners across Japan while helping accelerate the next chapter of growth for the industry."

Vistar has also appointed Akinori Inoue as Supply Partnerships Managers, Japan. Inoue will lead Vistar’s efforts to expand publisher and media owner partnerships across the Japanese market.

About Vistar Media:

Vistar Media is the home of out-of-home (OOH). We provide brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH media—from dynamic, programmatic digital screens to high-impact traditional placements. By unifying the entire DOOH ecosystem, Vistar enables brands to capture a better kind of attention, reaching audiences with precision at scale through data-driven targeting and measurable results.

As the industry’s largest marketplace for OOH transactions, Vistar offers a full suite of cutting-edge solutions, including a demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software.

Headquartered in New York and operating in over 35 global markets, Vistar is shaping the future of OOH—pioneering innovation and setting the standard for excellence. Vistar Media is part of T-Mobile Advertising Solutions.