For years, Tequila Don Julio 1942 has accompanied defining milestones. Present in championship locker rooms and personal triumphs alike, it has come to represent a refined standard of celebration. As the world's most storied sporting stage approaches with the FIFA World Cup 2026™, a commemorative edition emerged as a natural
장-프랑수아 데코 (Jean-François Decaux) 제이씨데코 (JCDecaux) 공동 최고경영자(CEO) 겸 이사회 의장이 오는 6월 3일부터 5일까지 영국 런던에서 열리는 세계옥외광고협회(World Out of Home Organization, WOO) 2026 연례 총회에서 기조연설자로 나선다. 기조연설은 6월 4일 진행될 예정이며, 행사는 파크 레인 힐튼에서 개최된다. 이번 총회는 역대 최대 규모의 참가자를 기록할 것으로 전망된다.
일본광고업협회(日本広告業協会, Japan Advertising Agencies Association·JAAA)는 제61회 요시다 히데오 기념상에서 ‘OOH 신공통지표 개발 프로젝트’에 그룹상을 수여했다고 밝혔다. 이번 수상은 광고주, 광고회사, 매체사가 참여한 51명의 업계 전문가들이 5년에 걸쳐 협력한 성과를 인정받은 결과다. 해당 프로젝트는 2021년 1월 출범했으며, 일본 옥외광고 업계 내 분절된 데이터 기준과 불투명한 효과 측정
While 59% of marketers plan to increase OOH budgets in 2026 – either moderately (+5% to +15%) or significantly (+15% or more) – most are still allocating less than 5% of total media budgets to the channel. That’s according to new research from OOH data and technology company Accretive, which surveyed
nternational Out-of-Home specialist Silverflow OOH has announced a strategic partnership with glooh., the platform designed to connect online advertising with digital Out-of-Home (DOOH). As part of the collaboration, glooh’s technology will be integrated into SilverSync, Silverflow’s proprietary OOH platform, enabling brands to seamlessly extend social media content into
Imagine is proud to announce it has been named a Best of Category winner in Point‑of‑Purchase Materials at the Printing Industry Midwest (PIM) Star Awards, a prestigious recognition honoring excellence across the graphic communications supply chain throughout the Midwest. The winning submission was an innovative case-topper display designed
This year’s ceremony will take place at The Museum of Modern Art, marking a creative-first evolution for OOH’s most prestigious honor The Out of Home Advertising Association of America (OAAA) today announced the official call for entries for the 2026 OBIE Awards, the most prestigious creative honor in
PATTISON Outdoor is now expanding its transit advertising portfolio East to West in Toronto with the TTC now operating on Line 5 Eglinton and Line 6 Finch West, Toronto’s new LRT lines. Line 5 and 6 provide riders with convenient and reliable light rail transit service along these busy
FIFA Dallas CMO Noelle LeVeaux and the Dallas Cowboys Cheerleaders join a standout lineup celebrating OOH as The Human Medium at the 2026 OOH Media Conference
Moving Walls, the world’s leading connected media platform powering over a million screens globally, has announced a strategic partnership with ADDIG, a leading digital advertising technology company in Hungary, to bring programmatic trading capabilities to the country’s digital out-of-home (DOOH) ecosystem. Through the collaboration, Moving Walls and ADDIG
라이브보드(LIVE BOARD)는 프로그램매틱 디지털 옥외광고의 성과 지표를 ‘노출량’에서 ‘도달’로 전환하기 위한 리치 최적화 로직 개발 사례를 공개했다. 이번 사례는 디지털 OOH가 데이터 기반 미디어로 진화하는 과정에서, 광고 계획 단계부터 성과를 구조적으로 설계하려는 시도를 구체적으로 보여준다.
ABCS Insights and Neptune Retail Solutions today announced expanded outcome-based measurement capabilities for digital out-of-home (DOOH) advertising in Canada, enabling brands to quantify incremental sales lift and return on ad spend (iROAS) from physical-world media exposure. The collaboration addresses a longstanding gap in the Canadian market, where brands have had
