일본 라이브보드, 디지털 OOH의 도달 최적화 로직 공개
라이브보드(LIVE BOARD)는 프로그램매틱 디지털 옥외광고의 성과 지표를 ‘노출량’에서 ‘도달’로 전환하기 위한 리치 최적화 로직 개발 사례를 공개했다. 이번 사례는 디지털 OOH가 데이터 기반 미디어로 진화하는 과정에서, 광고 계획 단계부터 성과를 구조적으로 설계하려는 시도를 구체적으로 보여준다.
ABCS Insights and Neptune Retail Solutions Advance the Outcomes Era of Digital-Out-Of-Home in Canada with Sales Lift and iROAS Measurement
ABCS Insights and Neptune Retail Solutions today announced expanded outcome-based measurement capabilities for digital out-of-home (DOOH) advertising in Canada, enabling brands to quantify incremental sales lift and return on ad spend (iROAS) from physical-world media exposure. The collaboration addresses a longstanding gap in the Canadian market, where brands have had
OAAA and Geopath Open Entries for 2026 Local Case Study Awards
The Out of Home Advertising Association of America (OAAA) and Geopath have officially opened the call for entries for the 2026 Local Case Study Awards, inviting marketers, agencies and media owners to submit campaigns that demonstrate measurable impact in local markets. The awards program is designed to spotlight out of
Landmark Study Finds Promotional Products Deliver High Brand Recall With Lower Carbon Impact Than Most Advertising
A new independent research study finds promotional products deliver strong brand recall while ranking among the most carbon-efficient advertising options per memorized impression – with up to eight times less carbon impact than digital advertising like social media and online display ads. The study was conducted by U.K.-based climate
TCL Professional presents Olympic-level digital signage and commercial LED solutions at ISE 2026
TCL, a global leader in consumer electronics and the world's No.1 Mini LED and ultra-large TV brand, today unveils a new generation of high-end digital signage solutions and commercial LED displays at Integrated Systems Europe (ISE 2026), where the company is exhibiting at stand 1C500 (Hall1). TCL Professional, a
칸타, 2월 11일 웨비나서 '2026년 효과적인 지속가능성 마케팅' 공개
칸타 (Kantar)2026년을 맞는 기업 환경에서 지속가능성은 여전히 핵심 의제로 남아 있지만, 이를 둘러싼 맥락은 분명히 달라졌다. 지정학적 충격과 인플레이션 압력, 생성형 인공지능(GenAI)의 급속한 확산이 겹쳤던 2025년을 지나며 소비자들은 피로감과 혼란을 동시에 느끼고 있다. 환경과 사회 문제에 대한 관심이 사라진 것은 아니지만, 무엇을 믿고 어떤 행동이 실제로 의미
JCDecaux Transport and MTR Corporation Collaborate to Host the MTR* and Airport Express Advertising Media Sales Summit "NOW to NEXT - Beyond Limits: Shaping the Future of OOH Innovation"
"MTR* and Airport Express advertising Media Sales Summit – NOW to NEXT: Beyond Limits: Shaping the Future of OOH Innovation," jointly organized by JCDecaux Transport, the exclusive operator of MTR* and Airport Express advertising, and MTR Corporation, successfully took place on December 1, 2025 at W Hotel in Kowloon. The summit
AdClub of Toronto and COMMB Launch a Single, Premier Celebration of Out-of-Home Excellence in Canada
The AdClub of Toronto (AdClub) and the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) are proud to announce the creation of one, unified national awards show dedicated to celebrating excellence across the entire Out-of-Home (OOH) industry in Canada. In Q4 of 2026, OOH Day Showdown and The Canadian Out-of-Home Awards
Clear Channel Outdoor to Modernize Transit Advertising Across Austin Through New CapMetro Partnership
Clear Channel OutdoorClear Channel Outdoor today announced it was awarded a multi-year contract from CapMetro, the main public transportation authority serving Austin and Central Texas, to modernize and expand the transit agency's advertising program over the next three years. This partnership opens a major new avenue for brands to engage
Seoul Incheon Airport ranks Third Globally as International Travel Surpasses Pre-Pandemic Levels
According to the latest Busiest Airports of 2025 report released by global aviation data analytics company OAG (OAG Aviation Worldwide), the international air travel market in 2025 has entered a full recovery phase, surpassing pre-pandemic levels. The ranking highlights a notable shift in global aviation, with Seoul Incheon International Airport
Stic Raises $10M Bridge Round, Bringing Its Valuation to $200M and Advancing the Future of Out-of-Home Advertising
SticStic, the technology-enabled platform that connects brands with everyday drivers to power measurable out-of-home (OOH) advertising, today announced it has raised a $10 million Bridge funding round led by Accretion Capital and notable entrepreneurs like Phil Hellmuth, Adam Waheed and Chris Detert. Advisory support came from experts such as Lucy
