FIFA Dallas CMO Noelle LeVeaux and the Dallas Cowboys Cheerleaders join a standout lineup celebrating OOH as The Human Medium at the 2026 OOH Media Conference
Seoul Incheon International Airport has recorded its busiest holiday period since opening, underscoring the continued recovery and expansion of outbound and inbound travel demand. According to Incheon International Airport Corporation, a total of 1,386,057 passengers used the airport over the six-day period from February 13 to 18. Departing
OAAAThe Out of Home Advertising Association of America will convene industry leaders later this month for a focused discussion on the new federal tax law that took effect on January 1, 2026. The virtual briefing will feature Mike Hershey, Executive Vice President of Government Affairs at the OAAA, alongside U.
OAAA The OOH Media Conference 2026 will bring the global out-of-home industry together in Dallas this May under a timely and resonant theme: “The Human Medium.” At a moment when advertising is increasingly shaped by automation, data modeling and AI-driven optimization, this year’s conference places the spotlight back on
VIOOH, a global digital out-of-home (DOOH) supply-side platform, has strengthened its footprint in Germany through a new programmatic partnership with ISM Intelligent Signage for Media, a national advertising network specializing in forecourt environments. The agreement opens programmatic access to 784 large-format digital screens installed across Shell service stations nationwide. The
Vistar Media has announced a global partnership with Happydemics, a brand lift measurement specialist, to introduce recall-based measurement for digital out of home (DOOH) campaigns. The move reflects growing demand from advertisers for more rigorous, advertiser-grade proof of DOOH’s impact as the channel takes a larger role in global
Global professional services firm EY has launched a high-visibility brand campaign at Incheon International Airport, leveraging the airport’s iconic Twin Tower digital media installations to strengthen its corporate positioning among international travelers and business leaders. The campaign utilizes two large-format digital displays, each featuring four-sided screens strategically positioned within
Credence Research Inc. has published a new study on the Global Digital Signage Market, highlighting steady growth driven by rising adoption across retail, transportation, healthcare, and corporate environments. The market was valued at USD 18,945.2 million in 2023 and is expected to reach USD 36,322.4 million
VIOOH, a leading global digital out-of-home (DOOH) supply-side platform, has entered into a strategic partnership with Dolphin OOH to expand access to high-quality DOOH inventory across the United States.
Growth Channel and Speedeon announced a new partnership enabling advertisers to activate Speedeon audiences directly within Growth Channel, simplifying the planning, launching, and optimization of programmatic campaigns around one consistent audience strategy across channels. Through this partnership, Speedeon's audience data is available natively within the Growth Channel platform, allowing agencies
디지털 옥외광고(DOOH)가 소셜미디어 성과를 어떻게 증폭시키는지에 대한 분석도 이어지고 있다. 광고 전문 매체 모어 어바웃 애드버타이징(More About Advertising)에 기고한 톰 스톤(Tom Stone)은 “빌보드가 단순한 광고판을 넘어 콘텐츠가 되는 순간, 사람들은 그것을 촬영하고 공유하며 토론하기 시작한다”고 평가했다.
Stic, the out-of-home advertising platform that connects brands with everyday drivers, today announced the appointment of Sarah Zurell as Chief Marketing Officer. Zurell will oversee the brand and marketing to accelerate national expansion and deepen relationships with advertisers, agencies, and the driver community. Sarah brings 15 years of experience of
