Ballantine’s Launches High-Impact OOH Campaign at Seoul-Incheon Airport

이지오

2025-07-08 - 2분 걸림

Ballantine’s has launched a new out-of-home (OOH) advertising campaign at Seoul-Incheon International Airport Terminal 1, using two major digital screens to increase brand exposure to international travelers. This campaign shows how airport media is becoming an important way for global brands to reach high-value audiences.

The main highlight of the campaign is the Giant LED screen in the Millennium Hall, located in the departures area of Terminal 1. This huge screen is 17 meters wide and 23 meters tall, displaying high-resolution visuals that easily grab attention.

Because it is placed in the center of the terminal, all departing passengers can see it clearly. Ballantine’s advertisement, promoting its Single Malt Glenburgie product, runs in 15-second clips up to 182 times a day, making sure travelers see it many times while they wait.

In addition to the Giant LED, Ballantine’s also placed ads on two synchronized LED panels at the east and west Antler Entrances in the duty-free area. These screens are near luxury shops like cosmetics and liquor stores, where many passengers pass through. Each screen is 15.4 meters wide and 4.5 meters tall, showing Ballantine’s ad 15 seconds at a time, up to 380 times daily.

By placing ads in both landside (before security) and airside (after security) areas, Ballantine’s can reach travelers at multiple points in their journey. The creative design of the ads uses strong visuals and storytelling to match the luxury and premium feel of the airport setting.

Airports are becoming popular advertising spots because they attract wealthy, international customers who have time to look at ads. Incheon Airport, which expects about 73 million passengers in 2025, gives brands like Ballantine’s a powerful platform to show their message. This campaign is a great example of how smart media choices and digital screens can help a brand stand out in one of Asia’s busiest airports.