Chanel's Dazzling Display, A Journey from Airport to Seoul City!

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2024-11-12 - 2분 걸림

Chanel is running an impressive campaign across South Korea, utilizing large digital displays from the Seoul Incheon Airport to the heart of Seoul. At Seoul Incheon International Airport, the luxury brand has set up a towering 23-meter high Giant LED display to showcase its COCO CRUSH jewelry collection. And another eye-catching digital screen is complemented by additional cutting-edge digital displays near the Airside Chanel boutique.

The campaign doesn't stop at the airport. Chanel has extended its digital presence to the bustling center of Seoul. At the Shinsegae Department Store in Myeongdong, a popular shopping district, the brand is using another massive LED screen. This impressive display measures 72 meters wide and 18 meters high, covering a total area of 1,292 square meters.

Chanel is leveraging these state-of-the-art displays to create immersive experiences for both travelers and shoppers. The brand is showcasing 3D anamorphic content on these colossal digital canvases, offering viewers a unique and captivating visual experience that changes based on their perspective.

Myeongdong, Seoul

By strategically placing these large-scale digital displays from the airport to the city center, Chanel is creating a continuous and cohesive brand experience. This innovative approach allows the brand to engage with a wide audience, from international travelers to local shoppers, reinforcing Chanel's image of luxury and innovation throughout key locations in South Korea.