EY Launches High-Impact Brand Campaign at Seoul Incheon International Airport

Global professional services firm EY has launched a high-visibility brand campaign at Incheon International Airport, leveraging the airport’s iconic Twin Tower digital media installations to strengthen its corporate positioning among international travelers and business leaders.

The campaign utilizes two large-format digital displays, each featuring four-sided screens strategically positioned within Terminal 1’s departure hall. With their prominent placement and 360-degree visibility, the Twin Towers effectively cover the majority of the T1 departure floor, ensuring continuous exposure to high volumes of outbound passengers.

Seoul Incheon International Airport, one of Asia’s leading global aviation hubs, serves 74.07 millions of travelers annually, including corporate executives, policymakers, and global investors. By selecting this premium media location, EY reinforces its brand presence at a critical gateway connecting Korea to major international markets.

The four-sided digital format allows for dynamic storytelling, immersive visuals, and synchronized messaging across both towers. Industry observers note that such large-scale airport media campaigns are increasingly favored by global firms aiming to enhance brand authority, credibility, and thought leadership in front of a highly affluent and influential audience.

Through this strategic activation, EY underscores its role as a trusted advisor in assurance, consulting, strategy, and tax services—delivering its message at one of the most prestigious and high-traffic venues in the region.

As airport media continues to evolve with high-resolution displays and smart content platforms, landmark installations like the Twin Towers are becoming central to premium brand communications.