Samsung Launches Galaxy S26 Ultra OOH Campaign Across Incheon Airport and Seoul Buses

Samsung Electronics has launched an out-of-home (OOH) campaign for the Galaxy S26 Ultra, combining premium airport media with citywide transit advertising in Seoul.

At Incheon International Airport Terminal 2, the campaign appears on the “Big Square” digital screen measuring 11.52 by 6.48 meters. Positioned across both landside and airside areas, the display allows passengers to encounter the Galaxy S26 Ultra message multiple times during their journey through the terminal.

Airports are increasingly viewed as strategic advertising environments. They attract high-value international travelers and offer extended dwell time, allowing brands to deliver strong visual storytelling on large-format digital screens.

Samsung has also expanded the campaign to Seoul’s bus advertising network. Buses move across major commercial districts and commuting routes, providing wide urban reach and repeated brand exposure throughout the city.

By combining airport media with mobile transit advertising, Samsung’s Galaxy S26 Ultra campaign connects global travelers and daily commuters through a unified OOH strategy.