Kantar to Highlight Top Outdoor Advertising in Global Effectiveness Awards

Kantar is set to host its Advertising Effectiveness Awards on April 21, placing a strong spotlight on high-performing print and outdoor advertising as part of its global rankings.

As GenAI, creator ecosystems, and large-scale content production reshape the industry, chief marketing officers are facing growing uncertainty over which creative and media decisions deliver real business impact. Kantar positions the awards as a response to this challenge, emphasizing “decision intelligence” grounded in consumer feedback rather than industry assumptions.

The global awards program is distinguished by its methodology, ranking campaigns based on audience reactions. The event will reveal top-performing work across multiple categories, including the Top 10 campaigns, digital and social ads, TV ads, and notably, print ads and outdoor ads—an area gaining renewed strategic importance.

For the out-of-home (OOH) sector, this recognition reflects a broader shift toward measurable, full-funnel effectiveness. OOH is increasingly positioned as a connector within omnichannel strategies, amplifying the impact of digital and social campaigns while improving overall return on investment.

Kantar executives, including Ecem Erdem, Gonca Bubani, and Věra Šídlová, will share insights during the one-hour online session.

The webinar will be held at 9:00 BST (16:00 KST), with on-demand access available.