OAAA and Geopath Open Entries for 2026 Local Case Study Awards

The Out of Home Advertising Association of America (OAAA) and Geopath have officially opened the call for entries for the 2026 Local Case Study Awards, inviting marketers, agencies and media owners to submit campaigns that demonstrate measurable impact in local markets.

The awards program is designed to spotlight out of home campaigns that combine smart strategy, strong creative execution and clear business results. Organizers say the initiative aims to reinforce the real-world effectiveness of OOH at a time when advertisers are under growing pressure to prove return on investment at the local level.

According to OAAA and Geopath, eligible submissions should highlight how OOH drove tangible outcomes within specific markets. Judges will evaluate entries based on strategic insight, creative quality and documented performance metrics, reflecting the industry’s increasing focus on accountability and data-backed planning.

Winning entrants will receive a trip to the 2026 OOH Media Conference, one of the sector’s leading annual gatherings of brands, agencies and media leaders. In addition, selected case studies will be featured in the OAAA Case Study Library, providing long-term visibility and serving as reference material for the broader advertising community.

By pairing recognition with industry exposure, the program underscores the growing role of local OOH in omnichannel strategies. As national budgets become more performance-driven, local campaigns are often where brands test innovation, refine targeting and build meaningful community connections. The awards seek to capture these efforts and turn them into shared learning for the market.

The deadline for submissions is February 6, 2026 at 11:59 PM Eastern Time. Entrants are required to submit their materials through the official online portal.

With the 2026 OOH Media Conference on the horizon, the Local Case Study Awards are positioned not only as a celebration of excellence, but also as a strategic platform to demonstrate how OOH continues to deliver measurable value in today’s competitive media landscape.