OAAA Unveils Speaker Lineup for 2026 OOH Media Conference

The Out of Home Advertising Association of America (OAAA) has announced a new group of industry leaders set to take the stage at the 2026 OOH Media Conference, reinforcing the growing influence of out-of-home advertising across the media landscape.

The confirmed speaker lineup includes:

• Anthony Katsur, Chief Executive Officer, IAB Tech Lab
• Grace Teng, Chief Media Officer, Zambezi
• Jennifer Musil, Global President, Research, The Harris Poll
• Mark Boidman, Media & Entertainment Group Head, Solomon Partners
• Michelle Salerno, Director, Offline Media Planning and Investment, Known
• Tyler Goldberg, Director of Political Strategy, Assembly Global

The group reflects a broad spectrum of expertise spanning data and measurement, media investment, research, and political strategy—areas increasingly critical as OOH evolves into a more accountable and performance-driven channel.

Under this year’s theme, “The Human Medium,” OAAA will explore how OOH continues to deliver real-world connection at scale while integrating seamlessly with digital and omnichannel strategies. As advertisers seek measurable impact and stronger audience engagement, OOH is gaining renewed relevance as both a branding and performance medium.

The conference will take place in Dallas from May 11 to 13, 2026, bringing together key decision-makers shaping the future of the global advertising industry.