OMA Creative Awards Return as a Showcase for Bold Out-of-Home Ideas

The OMA Creative Awards are returning in 2025, inviting the industry to reflect on the creative benchmarks set by last year’s inaugural winners and to look ahead to a new wave of innovation in Out of Home (OOH) advertising.

The 2024 Creative Awards marked a significant moment for the Australian OOH sector. Across six campaign categories, the winning work demonstrated how outdoor advertising can move beyond scale alone to deliver cultural relevance, brand impact, and creative ambition. From striking visual storytelling to smart use of context and location, the awarded campaigns reinforced OOH’s position as a leading medium in the modern media mix.

As brands increasingly seek ideas that cut through fragmented attention, creativity has become the key driver of effectiveness in outdoor advertising. Well-executed OOH does not interrupt audiences but meets them in real-world environments, creating memorable moments that amplify brand fame and complement digital and social channels. This creative strength is precisely what the OMA Creative Awards aim to recognise.

The 2025 awards will again be judged by a panel of Australia’s creative, marketing, and media experts, ensuring that work is assessed from both artistic and strategic perspectives. With six categories and a free, straightforward entry process, the program is designed to be accessible to agencies, media owners, and brands alike.

Entries are now open for campaigns delivered in 2025, offering practitioners an opportunity to put forward work that is bold, original, and effective. The awards serve not only as recognition but also as a platform to elevate the role of OOH within broader marketing conversations.

By celebrating standout ideas, the OMA Creative Awards continue to underline the power of outdoor advertising to captivate audiences, connect brands with communities, and push creative boundaries.