Seoul Cuts Digital Billboard Hours Amid Energy Concerns and Middle East Tensions

Seoul has moved to reduce operating hours of major digital billboards in central districts, citing energy-saving needs linked to rising geopolitical uncertainty in the Middle East.

According to city officials, approximately 30 large-format screens in the Gwanghwamun and Myeongdong OOH advertising zones will operate two hours less per day from April 6 to April 10. The revised schedule shifts from 6:00 a.m.–midnight to 7:00 a.m.–11:00 p.m.

The measure follows consultations with OOH media operators managing landmark sites, including displays at Koreana Hotel, Dong-A Media Center, KT, and Shinsegae Department Store in Myeongdong.

Seoul said the temporary adjustment is a proactive response to potential energy supply instability, as tensions in the Middle East continue to influence global energy markets. The city also expects the move to contribute to a more balanced urban light environment.

Industry observers note that such measures could accelerate investment in energy-efficient display technologies and smarter scheduling systems across key urban OOH media markets.

Seoul Tightens LED Billboard Brightness to Balance Impact and Urban Comfort

The Seoul Metropolitan Government has introduced Korea’s first comprehensive brightness guidelines for large outdoor LED billboards, marking a significant shift in how the city manages its rapidly expanding digital out-of-home (DOOH) landscape. The new recommendations, which came into effect on Apri…

글로벌 옥외광고 뉴스 포털이현