SEOUL set to host World Out Home Organization's APAC Forum in November 2025

The World Out of Home Organization(WOO) has announced that its highly anticipated APAC Regional Forum will take place in Seoul, South Korea, from November 5th to 7th, 2025.

The event is expected to draw leading voices from across the global out-of-home (OOH) advertising ecosystem, including media owners, buyers, technology suppliers, and brand clients.

The forum will open on Wednesday, November 5th, with a meeting of global OOH associations and a welcome reception at the venue. The main agenda unfolds over the following one and a half days, featuring presentations and panel discussions on the expanding role of OOH in the media landscape.

Key topics include sector growth strategies, the critical role of national associations, maintaining OOH’s competitive edge, and the sector’s response to the sustainability challenge.

OOH Industry experts will also address the increasing importance of data and audience measurement in driving OOH growth, as well as the sector’s embrace of automation, programmatic buying, and artificial intelligence. The forum will spotlight OOH’s unique potential for creative campaigns and examine the rising influence of retail media.

The event’s social calendar includes a celebration dinner on Thursday evening, providing further opportunities for networking among APAC’s OOH leaders. The forum’s timing and location underscore the growing significance of the Korean market within the global OOH sector, as well as the region’s rapid adoption of digital and data-driven advertising solutions.

With the OOH industry facing both challenges and opportunities from technological disruption and shifting consumer behaviors, the Seoul forum is poised to serve as a key platform for collaboration and innovation in 2025.