Out-of-home (OOH) advertising in the United States posted a record year in 2025, reaching $9.46 billion in revenue and extending its growth streak to 19 consecutive quarters.

Digital out-of-home (DOOH) remained a key engine, accounting for 36.3% of total revenue and growing 10.5% year-on-year. Major advertisers included Apple, Morgan & Morgan, Vivint, and Verizon, while technology-driven brands made up 28% of the top 100 spenders.

Industry data suggests OOH is strengthening its role as an omnichannel medium, enhancing campaign performance and connecting digital and physical touchpoints more effectively.