VIOOH, Programmatic digital out-of-home (pDOOH) is reshaping how advertisers reach people on the move

Programmatic digital out-of-home (pDOOH) is rapidly reshaping the global advertising landscape, driven by rising advertiser confidence and increased investment. A new whitepaper based on a survey of more than 1,050 advertisers and agencies across the US, UK, France and Middle Eastern markets highlights a strong shift toward automation and data-driven media buying.

The report shows that 99% of current pDOOH buyers plan to maintain or increase spending, underscoring sustained market confidence. Global investment in pDOOH is projected to grow by 44% over the next 18 months, with the US and Middle East—particularly Qatar, Saudi Arabia and the UAE—emerging as key growth engines.