1664 Blanc Brings Premium OOH Statement to Shoreditch with Robert Pattinson Campaign

French beer brand 1664 Blanc has strengthened its premium positioning in the United Kingdom through a high profile out of home campaign in Shoreditch, one of London’s most trend driven districts.

The campaign, titled “Unquestionably Good Taste,” was displayed on the Giant Poster site at 10 Great Eastern Street, operated by blowUP media UK. The location is regarded as one of the capital’s most visible large format advertising spaces, attracting heavy pedestrian and vehicle traffic in a culturally influential area known for fashion, design, and nightlife.

At the center of the creative is actor Robert Pattinson, featured alongside 1664 Blanc against a Paris inspired backdrop. The imagery combines celebrity appeal, European sophistication, and aspirational lifestyle cues to reinforce the brand’s upscale identity.

The choice of Shoreditch reflects a broader strategy increasingly used by beverage marketers: placing premium brands in urban districts where culture, style, and social influence converge. Rather than relying only on mass reach, advertisers are targeting neighborhoods that shape consumer trends and brand conversations.

Large format out of home media continues to play an important role in alcohol and beverage marketing, particularly for premium products seeking visual impact and memorability. High profile static and digital formats allow brands to create strong awareness while complementing social and online campaigns.

For 1664 Blanc, the campaign signals confidence in experiential brand building at a time when competition in the premium beer segment is intensifying. By pairing a globally recognized celebrity with one of London’s landmark poster sites, the brand aims to associate itself with modern luxury, style, and contemporary taste.