'2023 Good Advertisement Awards Chosen by Consumers' in Seoul

The Korea Association of Advertisers held an award ceremony in Seoul called the '2023 Good Ads Chosen by Consumers.'

A total of 41 awards were presented, covering a wide range of categories including TV, digital, print, OOH video, and audio.

Among the awards were the Grand Prize, the Minister of Culture, Sports and Tourism Award, the President's Award of the Korea Council of Consumer Organizations, and the President's Award of the Korea Association of Advertisers.

The Consumer's Choice Award, which was co-hosted by the Korea Association of Advertisers and the Council of Consumer Organizations, was sponsored by the Ministry of Culture, Sports and Tourism. It recognized the best commercials executed in the past year.

In the OOH category, Samsung Electronics' "Tiger in the City" (produced by Cheil Worldwide) won the Minister of Culture, Sports, and Tourism Award in the OOH video category.

Overall, 41 commercials were selected as winners, with 12 in the TV category, 12 in the digital category, 4 in the print category, 4 in the OOH video category, and 2 in the audio category.

The Korea Advertisers Association is a non-profit organization established for the benefit of advertisers. It protects the rights and interests of advertisers, provides various information and education to help them effectively conduct their advertising activities, and promotes the healthy development of the advertising industry by establishing and enforcing advertising ethics and norms.

The Association also plays a role in researching and responding to laws and policies related to the advertising industry. The Association plays a major role in enhancing the development and competitiveness of the Korean advertising industry.

• the Minister of Culture, Sports, and Tourism Award

• Korea Consumer Organization Council President's Award

• A good advertising award