헌옷으로 만든 빌보드로 지속가능성 메시지 전달...OOH의 새로운 사회적 역할
아프리카 가나 아크라에서 옥외광고가 단순한 브랜드 홍보 수단을 넘어 사회적 메시지를 전달하는 플랫폼으로 진화하고 있다.
US OOH Hits New First Quarter High as Revenue Reaches $2.12 Billion Driven by Digital Growth and AI Brands
Technology spending surges 139%, digital OOH grows 12.9%, and the industry records its 20th consecutive quarter of growth
MAD STARS 2026 Issues Final Call for Entries as June 15 Deadline Approaches
MAD STARS, the international marketing and advertising festival held annually in Busan, South Korea, has issued its final call for entries for the 2026 awards, with worldwide submissions closing on June 15. This is the final opportunity for entrants to submit their work for this year’s competition, with no
ZeroToOne.AI Deploys its Large Behavioral Model at Advertising Scale Through GroundTruth, Launching Dynamic Intent Prediction Audiences
This is the first large-scale deployment of ZeroToOne.AI's Large Behavioral Model through GroundTruth's enterprise and SMB customer base, bringing true behavioral prediction to advertising.
페리온, 사전 패키지형 DOOH 딜 공개… 광고대행사 집행 속도 높인다.
애드테크 기업 페리온 (Perion)이 광고대행사의 디지털 옥외광고(DOOH) 집행 과정을 단순화한 ‘큐레이티드 마켓플레이스 딜(Curated Marketplace Deals)’ 카탈로그를 선보였다. 장소 유형과 오디언스, 글로벌 이벤트별로 사전 구성된 DOOH 인벤토리를 즉시 구매할 수 있도록 한 것이 핵심이다.
Korean trot singer Kim So Yeon’s 3D Billboard Campaign signals New Role for OOH Media Owners in Entertainment Marketing
Fan Club SoyeonseongchwiThe 3D billboard campaign celebrating South Korean trot singer Kim So Yeon is more than a fan driven birthday tribute. It reflects a broader transformation taking place in the Out of Home industry in South Korea, where Newspaper OOH media owners are evolving from advertising platforms into active
OAAA at Cannes 2026
Each year, Cannes Lions International Festival of Creativity brings together the global advertising and marketing community to celebrate the industry’s most innovative work and shape the future of media, creativity, technology, and brand storytelling. As the Festival continues to evolve, out of home is playing an increasingly important role
Electrolit® Unveils "Made for This" Campaign Featuring Soccer Star Timothy Weah Ahead of the Sport's Summer Tournament
As anticipation builds for the summer's standout international soccer competition, Electrolit®, the number one rapid hydration beverage, reveals its "Made for This" national campaign featuring U.S. team player and Electrolit athlete Timothy Weah following his official roster selection. Electrolit® Unveils “Made for This” Campaign Featuring Soccer Star Timothy Weah
“Who is Actually Watching?” P2ACH AI Revolutionizes Out-of-Home Advertising with Precision AI Analytics
Integrating Vision AI and WiFi Sensor Technology to Bridge the Gap Between Foot Traffic and True Ad Engagement
인도 옥외광고, 전통 귀걸이 ‘카슈미르 줌카’로 소비자 사로잡다.
인도 광고업계에서 최근 주목받는 옥외광고(OOH)의 변화는 단순한 ‘노출’ 경쟁을 넘어, 문화와 감성을 결합한 경험형 콘텐츠로 진화하고 있다는 점이다. 최근 화제가 된 ‘카슈미르 줌카 (Kashmiri Jhumka)’ 옥외광고 캠페인은 이러한 흐름을 상징적으로 보여주는 사례로 평가된다.
OUTFRONT Launches Inaugural Advertising & Experiential Program at Historic Los Angeles Union Station
OUTFRONT Media, one of the largest and most-trusted IRL media companies in the U.S., today announced the launch of its inaugural advertising and experiential program at Los Angeles Union Station, one of the city's most recognizable destinations. This milestone marks the first time the landmark transportation hub has introduced