LOS ANGELES TOURISM LAUNCHES GLOBAL 2026 CAMPAIGN INVITING FANS TO "START YOUR WORLD CUP EXPERIENCE IN LA"
New campaign celebrates LA’s culture, cuisine, entertainment, and the excitement building toward FIFA World Cup 2026™
라마단이 바꾸는 중동 OOH 전략…야간 프라임타임과 랜드마크 집중 현상 뚜렷
라마단이 다시 한 번 중동 주요 도시의 이동 패턴과 소비 행태, 미디어 접점을 근본적으로 재편하고 있다. 이에 따라 옥외광고(OOH) 시장 역시 기존의 운영 공식에서 벗어난 새로운 전략 수립이 요구되고 있다.
Performance 2025 all about traffic resilience as Europe’s airports welcomed an additional 100 million passengers
The Full Year 2025 Airport Traffic Report released today by ACI EUROPE confirms the remarkable resilience of air passenger traffic amidst generally lacklustre European economies, inflated airfares, significant supply and capacity pressures, as well as ever volatile and tense geopolitics. Passenger traffic across the European airport network in 2025 increased
ECN Launches Luxe: A Curated Place-Based DOOH Package Connecting Luxury Brands with High Net Worth Audiences Across Europe
Executive Channel Network (ECN) has announced the launch of ECN Luxe, a curated place based Digital Out of Home package created for luxury brands seeking to reach Europe's highest earning and High Net Worth professional audiences. Built on a simple principle - luxury chooses its place - ECN Luxe positions
Emma Grede to Headline 2026 OOH Media Conference as OAAA Brings Global Brand Power to Dallas
FIFA Dallas CMO Noelle LeVeaux and the Dallas Cowboys Cheerleaders join a standout lineup celebrating OOH as The Human Medium at the 2026 OOH Media Conference
Seoul Incheon Airport Sets New Passenger Record During Holiday Travel Surge
Seoul Incheon International Airport has recorded its busiest holiday period since opening, underscoring the continued recovery and expansion of outbound and inbound travel demand. According to Incheon International Airport Corporation, a total of 1,386,057 passengers used the airport over the six-day period from February 13 to 18. Departing
New U.S. Tax Rules Take Effect: OAAA Hosts Exclusive Industry Webinar
OAAAThe Out of Home Advertising Association of America will convene industry leaders later this month for a focused discussion on the new federal tax law that took effect on January 1, 2026. The virtual briefing will feature Mike Hershey, Executive Vice President of Government Affairs at the OAAA, alongside U.
The Human Medium: OAAA, OOH Media Conference 2026 Returns to Dallas
OAAA The OOH Media Conference 2026 will bring the global out-of-home industry together in Dallas this May under a timely and resonant theme: “The Human Medium.” At a moment when advertising is increasingly shaped by automation, data modeling and AI-driven optimization, this year’s conference places the spotlight back on
VIOOH Expands Programmatic DOOH Reach in Germany Through Gas Station Media Partnership
VIOOH, a global digital out-of-home (DOOH) supply-side platform, has strengthened its footprint in Germany through a new programmatic partnership with ISM Intelligent Signage for Media, a national advertising network specializing in forecourt environments. The agreement opens programmatic access to 784 large-format digital screens installed across Shell service stations nationwide. The
Vistar Media Expands DOOH Measurement with Happydemics Partnership
Vistar Media has announced a global partnership with Happydemics, a brand lift measurement specialist, to introduce recall-based measurement for digital out of home (DOOH) campaigns. The move reflects growing demand from advertisers for more rigorous, advertiser-grade proof of DOOH’s impact as the channel takes a larger role in global
EY Launches High-Impact Brand Campaign at Seoul Incheon International Airport
Global professional services firm EY has launched a high-visibility brand campaign at Incheon International Airport, leveraging the airport’s iconic Twin Tower digital media installations to strengthen its corporate positioning among international travelers and business leaders. The campaign utilizes two large-format digital displays, each featuring four-sided screens strategically positioned within
Digital Signage Market to Reach USD 36.32 Billion by 2032, Supported by High-Resolution Displays and Smart Content Platforms - Credence Research
Credence Research Inc. has published a new study on the Global Digital Signage Market, highlighting steady growth driven by rising adoption across retail, transportation, healthcare, and corporate environments. The market was valued at USD 18,945.2 million in 2023 and is expected to reach USD 36,322.4 million