미국옥외광고협회 (Out of Home Advertising Association of America·OAAA)와 지오패스 (Geopath)가 미국 텍사스주 댈러스에서 열린 ‘2026 OAAA 미디어 콘퍼런스’에서 ‘2026 OOH 로컬 케이스 스터디 어워즈’ 수상자와 최종 후보를 발표했다. 이번 시상은 전략적 기획, 크리에이티브 실행, 오디언스 참여, 측정 가능한 성과를 기반으로 옥외광고(OOH)를 활용한 지역 캠페인을
The Korea OOH Advertising Center, a public organization supporting policy development and industry advancement for Korea’s OOH sector, hosted the “2026 First OOH Advertising Research Forum” at the Local Finance Hall in Seoul, bringing together industry experts, academics, and public officials to discuss content strategies for the digital era
i-media, the UK's leading motorway DOOH network, today announces the appointment of Nick Slaymaker to the newly created role of Chief Growth Officer. Nick joins i-media following a 19-year tenure at WPP, where he held several high-profile leadership positions, including Investment Leader at GroupM, Chief Investment Officer at MediaCom Global
New honors program celebrates the people whose leadership and talent continue to shape the future of the out of home industry
Championship Rounds Sports Bundle Includes UFC Numbered Events, UFC Fight Nights, Zuffa Boxing, UFC BJJ, and Power Slap
The Combined Annual General Meeting of JCDecaux SE (Euronext Paris: DEC) was held on 13 May 2026 at the company's head office. The Annual General Meeting (AGM) approved all the resolutions put to the vote. In particular, the AGM: approved the financial statements for the year ending 31 December 2025;
The Out of Home Advertising Association of America (OAAA) today announced a new national public service campaign in collaboration with the National Geographic Photo Ark, celebrating the 20th anniversary of this renowned conservation documentary project. The “Pledge to Pollinate” campaign builds on nearly a decade of collaboration between the two
세계옥외광고협회 (World Out of Home Organization·WOO)가 오는 6월 영국 런던에서 개최하는 ‘WOO 런던 총회 2026’에서 창의성과 지속가능성, 데이터·측정, 규제 이슈를 글로벌 옥외광고 산업의 핵심 의제로 제시했다. WOO는 최근 공개한 총회 프로그램을 통해 “런던 2026 총회는 최근 WOO 역사상 가장 크고 중요한 행사 가운데 하나가 될 것”
Roman high jeweler Bvlgari recently hosted a gala dinner and private exhibition in Seoul to unveil its 2026 high end collection, “Eclettica,” presenting around 260 high jewelry and high watch creations in what became one of the largest luxury jewelry showcases ever held in Korea. The event highlighted the growing
Adsposure Celebrates Transit Advertisment Excellence Amidst Record-Breaking Public Engagement Across 12 Markets
OUTFRONT Media Inc. (NYSE: OUT) today reported results for the quarter ended March 31, 2026. "Our first quarter results demonstrate our continued strong performance, with revenue, OIBDA, and AFFO all exceeding our guidance," said Nick Brien, Chief Executive Officer of OUTFRONT Media. "Importantly, this exceptional performance was driven by strong
![[런던총회] 세계옥외광고협회, 6월 런던 총회서 ‘OOH 크리에이티브·데이터·ESG’ 미래 전략 제시 예정](https://cdn.media.bluedot.so/bluedot.oohnews/2026/05/45ngn7_202605140108.jpg)
