As the FIFA World Cup™ returns to the United States for the first time in more than three decades, Clear Channel Outdoor (NYSE: CCO) and Footballco today announced a first-of-its-kind partnership designed to bring curated, real-time tournament content to digital screens across America. First-of-its-kind partnership between Clear Channel Outdoor and
Full agenda now live as industry leaders to spotlight AI, creativity, and the impact of real world media
프레임에 담기지 않으면 없었던 캠페인… 옥외광고업계, 성과 입증할 POP 사진 투자 확대해야
Broadsign announced that leading Australian consumer electronics retailer JB Hi-Fi is deploying the Broadsign Platform to build and scale its in-store retail media network (RMN), which spans over 200 stores across Australia. The technology will streamline operations, enabling JB Hi-Fi to seamlessly plan, execute, optimise, and measure in-store media and
베트남 하롱시(Ha Long) 중심부의 대표 교차로에 신규 개장한 대형 LED 전광판이 옥외광고 시장의 새로운 핵심 자산으로 부상하고 있다. SJK는 꽝닌성(Quang Ninh) 하롱시의 상징적 입지로 꼽히는 시계탑 6거리(Clock Tower Six Way Intersection) 내 신규 LED 광고 매체 판매를 시작했다고 밝혔다.
DOCOMO Enters Overseas DOOH Market for the First Time
India based market research firm DataM Intelligence said the global Digital Out of Home advertising market is set for strong expansion, supported by programmatic advertising growth, smart city investment, and rapid advances in digital display technology. According to the company’s latest report, the global DOOH market was valued at
Firefly, the global leader in moving out-of-home (OOH) advertising, today announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly's inventory through VIOOH's global platform. Buyers can access Firefly's network via major
옥외광고 사업자는 단순한 총매출보다 개별 광고판의 실제 수익성을 먼저 점검해야 한다는 지적이 나왔다. 미국 광고업계에서는 보유 매체 수 확대보다 자산별 수익 구조를 정밀하게 관리하는 운영 방식이 새로운 경쟁력으로 떠오르고 있다.
RAEEM InternationalRAEEM International, a Talon partner agency, has launched a high impact digital out of home campaign for easypaisa digital bank, using premium high traffic locations to transform everyday journeys into branded customer touchpoints. The campaign highlights one of the strongest advantages of digital out of home: combining large scale
