Adams Outdoor Advertising digital billboard showing the teaser campaign with a bright yellow rubber duck peeking playfully, part of a creative out-of-home advertising display.Adams OutdoorFor months, drivers in all 18 Adams Outdoor Advertising markets across the country have been spotting something strange: billboards, posters, and digital displays covered in
DOOH 무브 갈무리파리 패션위크 기간은 브랜드와 광고주에게 가장 치열한 경쟁의 무대다. 도시 전반이 빠르게 움직이고, 에디터와 바이어, 인플루언서, 크리에이터들의 시선은 수많은 이미지와 메시지로 분산된다. 이 같은 환경에서는 전통적인 고정형 옥외광고만으로 주목도를 확보하기가 점점 어려워지고 있다. 이러한 흐름 속에서 최근 파리에서는 이동형 디지털 옥외광고(DOOH)를 활용한 캠페인이 주목받고 있다. 다수의
A mega-scale digital out-of-home (DOOH) display operated by All Is Well is earning favorable responses from commuters along Seoul’s Olympic-daero, as survey data suggest that the screen delivers not only advertising impact but also public value. Media art visuals aired as part of a New Year campaign launched to
최근 캐나다에서 발생한 대규모 눈보라 속에서 포착된 옥외광고 사례는, 오늘날 옥외광고가 단순한 노출 매체를 넘어 환경과 상황을 메시지로 전환하는 단계에 이르렀음을 보여준다. 캐나다 광고·미디어 산업 전문 매체 미디어 인 캐나다(Media in Canada)에 따르면, 폭설이 도심 일상을 마비시키던 시점에 스텔라 아르투아(Stella Artois)와 KFC 캐나다(KFC Canada)
These conditions have directly translated into rising demand for in-stadium media. As of January ahead of the 2026 season, all outfield fence advertising inventory at Seoul Jamsil Baseball Stadium has been fully sold.
The OMA Creative Awards are returning in 2025, inviting the industry to reflect on the creative benchmarks set by last year’s inaugural winners and to look ahead to a new wave of innovation in Out of Home (OOH) advertising. The 2024 Creative Awards marked a significant moment for the
The alliance aims to strengthen transparency and accountability for Digital OOH campaigns.
The duty free market at Incheon International Airport is entering a new strategic phase, with Lotte Duty Free and Hyundai Duty Free repositioning themselves for upcoming bidding rounds and long-term concessions. As passenger traffic continues to normalize after the pandemic and competition intensifies, the airport once again stands at the
글로벌 스트리밍 기업 넷플릭스는 자사의 대표 시리즈 ‘기묘한 이야기(Stranger Things)’를 알리기 위해 지하철 통로 곳곳을 대형 옥외광고로 채웠다. 수백 제곱미터에 이르는 공간에 종이와 잉크, 물리적 소재가 투입된 대규모 캠페인이었다.
The World Out of Home Organization (WOO) has officially opened nominations for the Tenth WOO Global Awards 2026, inviting its global membership to put forward candidates and campaigns that represent excellence across the out-of-home (OOH) industry. The announcement follows the presentation of the Ninth WOO Global Awards, which took place
Incheon International Airport Corporation announced that passenger traffic at Seoul Incheon International Airport reached an all-time high last year, marking a full recovery from the COVID-19 downturn and opening a new chapter for the travel and outdoor advertising industries. According to the airport operator, total passenger numbers in 2025 reached
Korea’s out-of-home advertising industry is taking a significant step toward data-driven accountability with the launch of a standardized effect measurement framework and an integrated data platform prototype. The initiative, led by the Korea OOH Advertising Center, responds to a long-standing challenge in the OOH sector: the absence of common,
