Creative Realities and FanConnect Launch Integrated Venue Media and Digital Menu Solution for Sports and Entertainment Venues
Record Second Quarter Revenue and Improved Outlook as Company Continues Transformation
“스코다, 어떻게 읽으세요?”…발음 하나를 광고 아이디어로 바꾼 옥외광고
복잡한 설명 없이 몇 개의 단어와 자동차 이미지, 그리고 옥외광고 매체의 연속적인 노출 특성을 활용해 브랜드 인지와 제품 메시지를 함께 전달했다는 점에서 눈길을 끈다.
Atlético Madrid Turns to Seoul’s 3,000 square meters Gwanghwamun LUXX for Kang In Lee’s High-Impact Korean Debut
credit: Alvaro PoloAtlético de Madrid, the Spanish La Liga football club, selected one of Seoul’s most prominent digital out-of-home landmarks to introduce the signing of Kang In Lee to Korean fans, placing the Korean football star on the massive LUXX screen in Gwanghwamun at the same moment the transfer
P2ACH AI Selected for the Second Round of Innovation Premier 1000, Securing Policy Finance and Non-Financial Support
P2ACH AI, an AI-based Out-of-Home advertising analytics and retail solutions company, has been selected for the second round of the Innovation Premier 1000 program announced by Korea’s financial authorities and relevant ministries. With this selection, P2ACH AI will receive tailored policy finance and non-financial support as a promising small-
Busan, South Korea, 'MAD STARS 2026' Looks at How AI Is Changing Marketing and Creativity
MAD STARS 2026, one of Asia’s largest international events for marketing, advertising and digital content, will take place in Busan from August 26 to 28, bringing together global industry leaders to discuss how AI, creativity and culture are changing marketing. Under the theme “AMPLIFY,” this year’s conference will
From LED Trucks to AI-Powered OOH: Korea’s addd Redefines Mobile Advertising
South Korea’s mobile LED advertising market is facing growing scrutiny as local governments step up enforcement against vehicles operating outside existing outdoor advertising regulations. Against this backdrop, AI solutions OOH company 'addd' is positioning its City Pink platform as a legally approved alternative for K-pop fandom advertising and corporate
Seoul Incheon Reaches Global No. 1, Turning International Passenger Scale into Powerful Brand Visibility
Seoul Incheon International Airport’s rise to the world’s No. 1 airport for international passenger traffic in the first half of 2026 is more than an aviation milestone. For the advertising industry, it also highlights the growing value of airports as global platforms connecting brands with international audiences. According
웨스트필드, 쇼핑몰 오디오도 광고매체로…리테일 미디어 영역 확대
유럽 대형 쇼핑센터 운영기업 유니베일-로담코-웨스트필드 (Unibail-Rodamco-Westfield·URW)가 쇼핑몰 내부의 오디오 시스템을 새로운 리테일 미디어 광고매체로 활용한다. URW의 자체 리테일 미디어 조직인 웨스트필드 라이즈 (Westfield Rise)는 유럽 디지털 광고 플랫폼 아제리온 (Azerion)과 협력해 프랑스 웨스트필드 쇼핑센터에 새로운 인몰(In-Mall) 오디오 광고 상품 ‘쇼퍼 오디오(Shopper Audio)’를 도입한다.
Korean Media Art Company d’strict Uses AI and Anamorphic Technology to Transform DOOH Spaces
Seoul-based digital design company d’strict has introduced “Chameleon: Space in Color,” a digital out-of-home (DOOH) media art showcase combining artificial intelligence with anamorphic visual technology. The project presents LED.ART, d’strict’s media art content platform, as a system capable of adapting artworks to different physical environments. Inspired
마케터 89% '크리에이티브 최적화'의 중요성은 인정하지만 실시간 활용은 미흡
이마케터 (EMARKETER)와 퍼리온 (Perion)이 실시한 ‘크리에이티브 최적화 조사(Creative Optimization Survey)’에 따르면, 응답자의 36.9%는 실시간에 가까운 크리에이티브 최적화를 통해 캠페인 성과가 11~20% 향상될 것으로 전망했다. 전체 응답 가운데 가장 높은 비중이다.
Shilla Duty Free Ranks No. 4 Among World’s Top Travel Retailers
Lotte Ranks No. 6, Shinsegae No. 9 and Hyundai No. 15
TouchSource and Smartify Media Partner to Transform Commercial Properties with Connected Wayfinding and Digital Media
Strategic partnership combines interactive wayfinding, premium digital media, and property digitization to create seamless visitor experiences and unlock new revenue opportunities across North America.