Billups to Host Brussels Forum on the Future of OOH Media

Billups will host Unleash the Full Potential of OOH 2026 on June 9 at MIX Brussels, bringing together industry leaders to discuss the next phase of out of home advertising.

The event comes as the OOH sector rapidly evolves through artificial intelligence, automation, and programmatic buying. Advertisers are also rethinking how OOH can work more effectively within broader omnichannel strategies alongside mobile, social media, and connected TV.

According to Billups, the Brussels gathering will focus on practical discussion rather than industry buzzwords, with participants expected to exchange ideas on smarter planning, measurement, and future growth.

The invitation only event will have limited capacity, with official registration set to open soon.