'Choose France' Campaign takes off at Seoul Incheon Airport

The French government's "Choose France" campaign has made a striking appearance at South Korea's largest airport, catching the eyes of travelers and business professionals alike.

The campaign, prominently displayed in Terminal 2, aims to promote France as a prime destination for foreign investment and business opportunities. Digital displays showcase France's recent economic achievements and investment potential.

Key highlights of the campaign include:

• France attracted a record €15 billion in foreign investments across 56 projects in 2023

• The country ranks first in Europe for foreign investment attractiveness

• France is positioning itself as a leader in strategic sectors such as artificial intelligence, healthcare, and green technology

The "Choose France" initiative at Seoul Incheon Airport serves as a strategic move to capture the attention of South Korean businesses and investors. It underscores France's efforts to diversify its international partnerships and strengthen economic ties with Asian markets.

The campaign is scheduled to run for several weeks, potentially influencing business decisions and fostering closer economic relations between France and South Korea.

As global competition for foreign investment intensifies, France's proactive approach through the "Choose France" campaign demonstrates its commitment to remaining at the forefront of innovation and economic growth in Europe.

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