Firstrade Marks 41 Years With 30-Location Street Campaign Across New York City

Firstrade Securities Inc., a leading U.S. commission-free online trading brokerage, has launched a 30-location out-of-home (OOH) campaign across Manhattan bus stops and street-level media, running through August 16, 2026. This rollout represents Firstrade's biggest and most direct push yet to reach New Yorkers on their home turf.

The placements cluster around some of the city's busiest transit hubs. Penn Station alone serves more than 600,000 passengers a day across Amtrak, NJ Transit and the LIRR, which is the busiest passenger transportation facility in North America, according to Amtrak, while the Times Square–42nd Street/Port Authority subway complex, the busiest station complex in the MTA system, moved 58.8 million riders in 2025. The remaining placements extend through Grand Central, Herald Square, Fifth Avenue, Central Park South, Flatiron, Greenwich Village and the Financial District, putting Firstrade's message in front of commuters, tourists and residents across nearly the full length of Manhattan.

"When I started this company in Flushing in 1985, I was serving my neighbors," said John Liu, CEO of Firstrade. "That idea about putting the client first hasn't changed in forty-one years. Bringing our name where New Yorkers walk every day feels like a return to where we started."

To connect that offline experience with online community engagement, Firstrade is launching the Firstrade Street Hunt on Instagram and Threads: find three different Firstrade soccer-themed bus stop ads around Manhattan, post a photo publicly tagging @Firstrade and #FirstradeStreetHunt, and register to enter. The contest runs through July 26, 2026; the first 30 participants to complete all the steps receive a Firstrade cap and water bottle. Full rules are in the bio of Firstrade's Instagram and Threads accounts.