Gleamedia Strengthens Programmatic DOOH Offering Through Broadsign Partnership

Singapore-based out-of-home (OOH) media owner Gleamedia is accelerating its digital transformation through an expanded partnership with Broadsign, a global provider of digital signage and out-of-home advertising software.

The collaboration enables Gleamedia to strengthen its Programmatic Digital Out-of-Home (PDOOH) capabilities, allowing advertisers to execute smarter, automated, and data-driven campaigns across the company's growing network of premium digital screens.

A major focus of the partnership is the deployment of Dynamic Creative Optimisation (DCO), which automatically adapts advertising content using real-time data such as weather, time of day, location, and other live signals. The technology enables brands—particularly retailers—to deliver contextually relevant messages at the right moment, increasing campaign effectiveness and audience engagement.

Gleamedia said the partnership reflects its commitment to equipping advertisers and media owners with advanced technologies that maximize the impact of DOOH campaigns. By combining programmatic trading, data intelligence, and dynamic creative capabilities, the company aims to deliver more efficient and measurable advertising solutions.

The company also praised Broadsign's responsive customer service, technical expertise, and reliable support, describing these qualities as key factors in maintaining high service standards for clients and ensuring the successful rollout of digital campaigns.

As demand for automated and data-driven advertising continues to grow, the partnership positions Gleamedia to further expand its digital capabilities and support the next stage of innovation in the DOOH industry.

Gleamedia is one of Singapore's leading OOH media owners, with more than 20 years of industry experience. The company manages advertising assets across major commercial properties owned by CapitaLand, Frasers Property, Starhill Global REIT, CEL Development, Perennial, The Wharf (Holdings), Oxley Holdings, and other leading property groups. Supported by its in-house production team, Gleamedia provides end-to-end services ranging from creative design and hardware fabrication to digital screen installation, operation, and maintenance.