OMA Unveils Finalists for 2025 Creative Awards Highlighting Innovative OOH Campaigns

The finalists for the 2025 OMA Creative Awards have been announced, highlighting some of the most inventive uses of out-of-home advertising across Australia. This year’s shortlist features campaigns that incorporate hidden eye tests, spelling challenges and live sport, demonstrating the medium’s growing creative range.

Selected by a panel of senior marketers and creative leaders, the awards recognise the country’s most innovative and impactful OOH campaigns across six categories.

Winners will be revealed on April 1, including the Grand Prix recipient. The lead creative team behind the top campaign will earn a trip to the 2026 Cannes Lions Festival of Creativity. All finalists will also compete in the World Out of Home Creative Awards.