JCDecaux UK Opens Final Call for Programmatic DOOH Awards 2026

JCDecaux UK has issued a final call for entries to its Programmatic DOOH Awards 2026, with submissions closing on April 9.

The awards, dedicated exclusively to programmatic out-of-home (pDOOH), aim to recognize campaigns and teams demonstrating measurable results, innovation, and strategic excellence in the rapidly evolving OOH landscape. The event is scheduled to take place on May 12, 2026.

According to the organizer, eligible entries must relate to campaigns that ran between January 1, 2025 and March 31, 2026. While submissions are open to campaigns beyond JCDecaux’s own inventory, all entries must include pDOOH executions within the UK market, except for the international category.

The initiative reflects the growing importance of programmatic trading in OOH, where automation, data integration, and real-time optimization are reshaping how advertisers plan and activate campaigns. Industry observers note that pDOOH is increasingly positioned as a bridge between digital performance channels and physical media, delivering both scale and accountability.

With free entry and a focus on measurable outcomes, the awards are expected to attract agencies, brands, and media owners seeking to benchmark their capabilities in a competitive and data-driven OOH environment.