addd, Korean AI OOH Measurement company Wins Industry Minister Award

AI-based out-of-home (OOH) measurement company addd has received a Minister of Trade, Industry and Energy Commendation in recognition of its contribution to advancing Korea's regulatory sandbox program and accelerating data-driven innovation in the OOH industry.

The company became one of the first firms to receive regulatory sandbox approval in April 2022 for its AI-powered digital signage audience measurement technology. Since then, it has expanded real-world deployments across the market.

Its proprietary platform, addd-i, uses Vision AI to measure audience presence, attention rate, viewing rate, and dwell time in front of digital screens in real time. The system analyzes viewing behavior without storing facial images or video, estimating only age groups and gender to comply with privacy regulations.

The technology represents a shift from traditional OOH audience estimation based on traffic models toward measurement using real observed data. This enables advertisers and media owners to evaluate campaign performance with greater accuracy and transparency.

Following regulatory approval, addd has expanded field validation to approximately 7,000 Seoul Bus TV screens and more than 2,350 commercial and public venues across Korea, collecting large-scale audience data under diverse real-world conditions.

The company said the award recognizes its role in helping transform OOH into a data-driven advertising medium powered by AI.