K-FOOD Global Campaign Brings Korean Food to Tokyo, Toronto, and New York

The K-FOOD global campaign is showing Korean food to people all over the world. ASKIM Company and Korean Government started this campaign in major cities in the World They want more people to know about Korean food and help more Korean food products reach other countries.

In Tokyo, Japan, a big digital billboard on a modern building shows colorful Korean vegetables with the message “The Taste of Wonder, K-FOOD.” This busy street is a popular place for both local people and tourists, making it a great spot to introduce Korean food to many people.

In Toronto, Canada, digital screen inside Union Station displays an advertisement for Korean gochujang, a spicy red pepper paste. Union Station is the busiest train station in Canada, so many travelers and commuters see this ad every day. The campaign hopes to make Korean food feel familiar and easy to enjoy for people in North America.

In New York City, USA, a huge digital billboard in Times Square shows a bowl of bibimbap topped with gochujang and the words “Add Gochujang.” Times Square is one of the most famous places for advertising in the world, and millions of people pass by every year. This helps more people learn about Korean food and encourages them to try it.

By showing these ads in Tokyo, Toronto, and New York, the K-FOOD campaign is helping Korean food become more popular around the world. The focus on gochujang and bibimbap shows that Korean food is tasty, healthy, and ready to be part of global food trends. This campaign is an important step for Korean food companies and marketers who want to grow in international markets.