May's Superpowers of OOH creative is OUT SHINE

Outsmart launched The Superpowers of Out of Home.

This industry promoting campaign, developed in conjunction with IPA Outdoor group members, sees creatives appearing on digital screens in relevant B2B locations across the country.

Designed to showcase the unique ability of OOH to build brands, drive search, conversation, attention and reach 98% of the UK audience.

Simple, bold creatives highlight why OOH remains an ‘unmissable’ medium using 5 key stats backed up by robust industry research.

May's creative OUT SHINE delivers the impressive stat that OOH drives 52% more attention to mobile ads.

(Source: JCDecaux 2+2=5)